Analytics & Insights Specialist - Ads Campaign Operations - Gamma

Google Operations Center•US-REMOTE-IL, IL

32d•$81,000 - $98,000•Onsite

About The Position

At Google Operations Center, we help Google users and customers solve problems and achieve their goals. The Data Specialist is the subject matter expert for all data-related aspects of email marketing campaigns managed by the Ads Campaign Operations (ACO) team. This role involves understanding available signals, building and maintaining pipelines for campaign targeting sets, monitoring campaign health, and troubleshooting issues. The specialist will also confidently discuss the data aspects of campaigns with internal and external stakeholders.

Requirements

5+ years of experience with SQL, including data pipeline building and maintenance, and crafting complex SQL statements for precise audience targeting
Ability to leverage code libraries for streamlined code readability and enhanced efficiency
Experience working with data visualization tools such as Tableau, Looker, and Google's internal PLX/Data Studio
2-3 years of experience in data pipelines and analytics specifically for email marketing
Proven experience in a marketing environment within the IT industry
Experience with integrated development environments like XCode, VSC, or Eclipse (Google internal: Cider) and version control systems like GitHub (Google internal: google3)

Nice To Haves

Additional languages besides SQL (e.g. Python) are a plus, but not required
Excellent collaboration and communication skills and stakeholder management
Ability to clearly communicate data-driven observations and recommendations
Proven expertise in email marketing best practices, including dynamic content, testing methodologies, deliverability, and automation
Experience using GenAI (generative AI) to inform data targeting and personalization in email marketing
Experience designing, executing, and evaluating A/B tests for email marketing

Responsibilities

Collaborate with stakeholders to manage audience signals, build target audiences, and leverage them throughout the campaign execution process
Create, manage, and validate campaign audiences using SQL scripting
Collaborate with analytics teams on experiment setup, providing insights into campaign signals, explaining system behavior and its impact on setup, and confirming feasibility of implementation
Maintain and operate data pipelines, ensuring smooth operation, resolving issues, and implementing improvements for efficiency and effectiveness
Communicate campaign performance results to teams and stakeholders
Create reporting dashboards and ad hoc reports for marketers
Build key relationships with stakeholders and communicate technical information clearly to non-technical audiences
Serve as the subject matter expert for data availability for marketing campaigns