Analytics Consultant

dentsu•Time, IL

1d•$68,000 - $96,000•Remote

About The Position

Merkle is seeking an Analytics Consultant to work hands-on in Adobe Customer Journey Analytics, combining in-depth knowledge of quantitative marketing analytics with a strong grasp of customer data to answer real business questions for our clients.

Requirements

Able to move past observations to data-backed insights and recommendations. Also able to reach a defensible answer independently, without relying on AI to do the analytical thinking
Be able to contribute to innovation, process improvement, and standardization
Deliver high-quality analytical solutions on time
Maintain a project plan; manage day-to-day tasks; and meet project deadlines
Work effectively across teams to ensure client satisfaction
Presentation skills, whether in front of small groups or large audiences, on camera and/or occasionally in person
Comfortable using AI tools and adapting to new tech for the job role as it hits the market
Familiar with how to debug a webpage to identify data being passed into web analytics tools
Must be a US citizen and be prepared to pass a US Government background check, including physical fingerprinting at a US Passport office
Bachelor's degree (B.S. or B.A.) or equivalent experience in statistics, analytics, economics, or a related quantitative field
Hands-on experience with BI and digital analytics tools (Tableau, Power BI)
2+ years of experience in quantitative analysis, ideally in a marketing or agency context
Adobe Certified Professional – Adobe Customer Journey Analytics Business Practitioner (exam AD0-E608) or higher, and/or 1+ years of demonstrated hands-on experience with Adobe CJA
Advanced Excel and strong PowerPoint skills: able to build a clean analysis and turn it into a client-ready deck

Nice To Haves

2+ years using Adobe Analytics to build Workspace projects, segments, and calculated metrics, and to surface insights from them
Experience with Adobe Experience Platform data collection or schema design
Agency or consulting experience working across multiple concurrent clients
You have a curious nature and are willing to provide tough recommendations to clients, tactfully, when necessary
Your ability to discover hidden insights to unstructured business problems makes you an integral part of our growing analytics team
You can independently execute analytical work end to end by producing outputs that earn rave reviews and drive ROI for our clients
You have a keen eye for detail and use it to produce consistent, high-quality work that will build trust with clients

Responsibilities

Analyze quantitative and qualitative data using software and manual manipulation techniques. Interpret and present results to staff and stakeholders using graphs, charts, or visualization mapping.
Extract and shape data from internal and external sources on a routine and ad hoc basis to develop and deliver usable reports and presentations.
Understand how to make data visually appealing and simple to both navigate and comprehend for end-users
Aggregate data from various sources to construct streamlined data pipelines and integrate data from multiple systems
Build and maintain Customer Journey Analytics data views, segments, calculated metrics, and Workspace projects that let clients analyze behavior across channels
Identify key metrics and build exec-facing dashboards to track progress of the business and its highest priority initiatives
Identify key business levers, establish cause and effect, perform analyses, and communicate key findings to various stakeholders to facilitate data-driven decision-making
Own the quality of your deliverables end to end: validate the data, sanity-check the numbers, and QA the output before it reaches clients
Stay current on industry trends and emerging analytics technology
Proactively identify opportunities to introduce and improve Merkle's analytical tools, techniques, and processes
Package selected interim and final deliverables for later re-use by other Merkle teams, including rationale for why options/tactics were chosen (i.e., provides metadata for the documents)