Analytics Associate - Temp

American Public Media Group•Saint Paul, MN

3d•Onsite

About The Position

American Public Media Group (APMG) is seeking a temporary Analytics Associate to join our Audience Insights & Analytics team for a three-month engagement. This hourly, full-time contract role provides reporting, analysis, and actionable recommendations on digital properties and audience research across the organization. This position consults with and provides support to a variety of departments, including but not limited to Marketing, the Digital Content teams, Digital Product team, Technology team and Membership/Philanthropy Development. The ideal candidate has strong analytical skills, experience with digital analytics tools, the ability to work with various stakeholders, and the desire and commitment to drive actionable business outcomes. Because this is a time-limited role, the focus is on supporting active projects and ongoing reporting rather than long-term program ownership. This is a temporary role and will last for three months.

Requirements

1-3 years of experience in a data analysis, business intelligence, or insights role, preferably with or supporting a marketing, customer, or digital team.
Proficiency with Microsoft Excel.
Experience with web analytics tools (e.g. Google Analytics, Adobe Analytics, Mixpanel).
Experience in data visualization and with tools such as Power BI, Tableau, Looker

Nice To Haves

Experience with SQL, Splunk SPL, or other programing languages
HTML & JavaScript
Experience working in media and/or at a non-profit
Research expertise across qualitative and quantitative methods, including experience with syndicated services (e.g. Nielsen).

Responsibilities

Collect and analyze data across platforms, including website traffic, social media followers, and podcast downloads, to inform business decisions and guide strategy.
Support the Audience Analytics team in collecting and analyzing membership and donation data.
Track performance metrics, evaluate effectiveness of content and campaigns, and provide actional insights.
Create, maintain, and enhance existing reporting, identifying opportunities to automate existing reports and processes.
Discover patterns, examine data, troubleshoot discrepancies, and develop new analyses to help the organization drive business results.
Uncover patterns in data and translate into insights and clearly articulate to partner teams.
Keep informed of the latest trends and best practices in digital media.
Other duties as assigned.