Sr. Analyst/Analyst, Measurement Strategy

Versant•New York, NY

2h•$72,000 - $95,000•Hybrid

About The Position

This position is part of the Data Insights & Strategic Analytics team and will report to the Senior Director, Measurement Strategy. The Analyst will support efforts to strengthen measurement capabilities across linear, digital and emerging platforms, playing a key role in data reporting, performance monitoring, and the operational processes that underpin the team’s measurement strategy. This includes working hands-on with data, helping to track key metrics, and ensuring the team is well-equipped to interpret and act on measurement insights. This role is designed for someone eager to build expertise across three core areas: analyzing and working directly with a variety of industry data sets, understanding and monitoring evolving vendor methodologies and their impact on performance, and supporting the day-to-day operations of measurement strategy through vendor coordination and process management. The Analyst will contribute to developing internal fluency with a variety of standard industry data sets (e.g. Nielsen and comScore), along with other platform measurement and audience data sets (e.g. campaign measurement and attribution solutions), as well as emerging first- and second- party data sources. This role requires comfort working with data in structured environments while also being able to adapt across a range of internal and external platforms over time. The ideal candidate is highly detail-oriented, analytically curious, and eager to build deep expertise in media measurement across various platforms. They are proactive in working with data, comfortable navigating vendor tools and internal systems, and motivated to understand how measurement methodologies shape real-world performance insights.

Requirements

1+ years of relevant experience in media, analytics, or measurement for the Analyst position and 3+ years for the Sr. Analyst position
Working knowledge of both linear and digital media measurement
Experience with Nielsen and comScore measurement
Basic familiarity of SQL or Databricks (or similar data querying/processing tools)
Familiarity with AI tools and processes
Strong analytical skills and attention to detail
Proficiency in Excel and PowerPoint
Strong written and verbal communication skills
Bachelor’s degree in business, marketing, communications, data analytics, or a related field

Nice To Haves

Interest in the evolving media and measurement landscape
Highly organized with the ability to manage multiple priorities
Proactive, detail-oriented, and intellectually curious
Strong collaborator with a team-first mindset
Enthusiasm for learning and continuously building new skills, particularly in emerging measurement approaches and tools
Interest in being on the cutting edge of media measurement and contributing to the development of new processes, frameworks, and ways of working

Responsibilities

Run and analyze reports using measurement platforms such as Nielsen and comScore, developing a strong working knowledge of underlying data sets
Track and document methodology changes from measurement vendors while analyzing trends, anomalies, and shifts in performance across brands and platforms to understand their real-time impact
Support the development and maintenance of tracking tools and dashboards to monitor ongoing performance
Help manage vendor relationships, including scheduling meetings, support trainings, and follow-ups
Maintain documentation related to measurement methodologies, processes, and vendor updates while tracking implementation timelines and ensuring stakeholders are kept informed
Support communication and collaboration across internal teams as well as with external measurement partners