Analyst, Primary Research & Ad Experimentation

NBCUniversal•New York, NY

18h•$62,000 - $80,000•Hybrid

About The Position

NBCUniversal is looking for an Analyst of Primary Research & Experimentation team to execute research studies in support of Ad Sales business, spanning NBCU's linear TV & digital platforms, including NBCU's premier streaming service, Peacock. The Analyst will be a key position within the Insights & Measurement team, supporting the development and execution of primary research studies that will help guide key strategic decisions and positioning for the business. The scope of project topics will vary, but our Analyst will be keenly focused on driving audience intelligence around topics that orbit NBCUniversal's vast content library and advertising solutions. Day to day, the Analyst will consult with internal stakeholders to determine key objectives for upcoming projects, help outline the right solution to solve these objectives, and manage project execution from design to vendor management and insights delivery. In this role, you will support the Manager of Primary Research & Experimentation and work with stakeholders across the sales organization including Category Strategy, Sales Enablement, Marketing and more. The ideal candidate is a researcher ready to make an impact and help drive the development of proprietary insights. You should have experience with quantitative and qualitative primary research techniques, stewarding projects from design through delivery.

Requirements

Bachelor's degree required, Master's degree in a relevant field preferred (Business, Market Research, Psychology, Sociology, Statistics, etc)
1+ years' experience in primary research, designing and managing complex projects and consulting with clients and/or internal stakeholders
Statistics knowledge and experience required; ability to conduct advanced statistical analyses is an advantage but not required
Proven collaboration and interpersonal skills including past success managing clients/stakeholders and vendors
Ability to manage multiple projects simultaneously
Experience with statistical analysis tools like R, SPSS and/or SAS preferred
Mastery of Microsoft Office suite

Nice To Haves

Previous experience in advertising sales, a media/tech company or an agency is preferred
Ideal candidate is a proactive individual who possesses the ability to take initiative and perform analysis and other tasks with minimal supervision, including the ability to deal with competing priorities effectively, and work efficiently in a high-paced, results-oriented environment
Passion for diving into complex concepts, defining value propositions and championing the voice of sales
Ability to develop strong relationships with across all levels of the organization
A self-starter, with strong communication skills, who thrives in a fast-paced environment

Responsibilities

Serve as a resource on all things primary research to internal stakeholders and external advertiser clients
Solve stakeholder problems by understanding their business objectives and crafting the best research design to help achieve these objectives
Help design and manage qualitative and quantitative research initiatives, including developing research instruments, managing fielding, analyzing data, writing reports, etc.
Leverage data to build a strong narrative through thoughtful and robust analysis, while also leveraging third party data to contextualize and amplify the learnings
Work with and manage research vendors to ensure adherence to industry best practices, stated timelines, contracted deliverables and high data quality