Analyst, Portfolio Marketing

The Kraft Heinz Company•Chicago, IL

5d•$77,800 - $97,300•Onsite

About The Position

We're seeking an analytical and strategic thinker to join our Portfolio Marketing team. In this role, you will play a critical part in driving business growth by analyzing consumption and panel data, market research, and consumer insights to inform portfolio marketing campaigns for Back to School and Evergreen occasions. You will work closely with cross-functional teams, including brand management, sales, eCom & customer marketing and external agency partners, to develop and execute successful portfolio programs.

Requirements

1+ years of experience in marketing analytics, market research, or a related field
Strong analytical and problem-solving skills, with ability to interpret complex data sets and develop actionable insights
Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams
Strong knowledge of consumer behavior and market trends, particularly in the food and beverage industry
Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
Strong organizational skills to manage multiple projects with complex deliverables and stakeholders

Responsibilities

Analyze consumption and panel data, market research, and consumer insights to identify opportunities for portfolio marketing campaigns.
Develop recommendations for which brands or products to feature in these campaigns.
Collaborate with stakeholders to define success metrics for portfolio programs, leveraging business performance data, commercial marketing mix data, and insights from brand and sales teams.
Partner with Portfolio Marketing & eCom & Customer Marketing leadership, agency partners, and other stakeholders to create campaign roadmaps, including critical milestones and deliverables.
Collaborate with cross-functional teams to analyze brand performance and business drivers, identifying critical brand priorities that inform Portfolio Campaigns.
Partner with eCom & Customer Marketing team to analyze business and program performance data to develop and recommend key performance indicators (KPIs) and targets for portfolio marketing programs.
Work closely with Commercial Planning & Analytics team to interpret performance trends, inform power window category and display selections/targets, and forecast current year impact of portfolio marketing campaigns.
Support Portfolio Marketing Sr. Manager in strategic planning, construction of campaign briefs and program executional efforts by providing brand and customer analytics that support decision-making.
Liaise with in-house creative agency account & creative leads to manage deliverables including, but not limited to, social media, owned digital, promotions, in-store display, and more, ensuring timely and on-budget project delivery.
Coordinate with both external and internal creative agency account managers to align teams on project timelines and deliverables and schedule major reviews with relevant stakeholders.