Analyst, Measurement & Insights

The New York Times•New York, NY

1d•$75,000 - $85,000•Hybrid

About The Position

The New York Times' Advertising team is looking for a Senior Analyst, Measurement and Insights who is experienced in analysis of campaign performance data and campaign stories for clients advertising. You will support the Measurement team within The New York Times Advertising. This is a senior individual contributor role with significant autonomy and visibility: you will independently lead complex, cross-functional initiatives, influence how we scope and position measurement, and serve as a thought partner to Sales and senior stakeholders. You will turn campaign results into applicable findings for clients by using first- and third-party campaign metrics. You will help identify opportunities, bring the strategy and ongoing output of insights, innovate processes, methodologies, and reporting, directly affecting future business. This is a hybrid role based in our New York headquarters, reporting to the Manager, Insights and Analytics. You can typically expect to be in the office 3 days per week. About the Role: You will evolve how we measure media and creative across a portfolio of diverse clients that spans multiple industries. This collaborative and strategic role will work with top tier advertising clients. The Senior Analyst will be expected to collaborate across teams, including Sales, Sales Planning, Ad Product, Audience Insights, Product Marketing, and Strategy teams. This collaboration ensures success with strengthening partnerships with marketers and increasing ad revenue.

Requirements

Bachelor's degree in statistics, engineering, economics, or related subject
4+ years of insights / analyst experience at a publisher or media/research agency managing advertiser-facing products including ad performance tracking, marketing or digital analytics
Understanding of ad operations, digital buying and trafficking, and the digital media landscape required.
Experience in data analysis and interpretation, extracting insights from large datasets, and business case development to guide decisions and improve products
Familiarity with Google Analytics and web analytics platforms
Experience with data visualization (e.g., Tableau, DOMO, and Chartio)
Experience diplomatically navigating complex team member relationships
Experience prioritizing competing programs, responsibilities, and projects

Nice To Haves

Technical familiarity with measurement and attribution partners such as Kantar, Nielsen, Comscore, Brand Metrics & ABCS Insights

Responsibilities

Build holistic narratives from large, integrated data sets using data visualization and analytics platforms.
Manage project intake, scoping proposals and designing programs of measurement in line with client objectives.
Manage brand lift studies and support rollout of new measurement offerings.
Work with 3rd party vendors in the setup and delivery of campaign effectiveness reports, such as Brand Lift Studies, Attribution and Sales Lift.
Develop expertise in the full suite of NYT research capabilities and measurement products that deliver main performance metrics across the full marketing funnel, to current and potential clients.
Develop performance narratives that are both actionable for clients and for the teams responsible for media strategy.
Identify and recommend ad products to advertiser goals and KPIs based on relevant performance data.
Be a subject matter expert and provide a high level of service when coordinating and communicating in-depth reporting to clients.
Be a training resource for educating internal Advertising partners about measurement capabilities and results.
Socialize industry-level measurement findings across all partners.
Stay up to date with industry standards for audience research, ad effectiveness measurement, and new solutions available in the market.
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.