Analyst (Marketing Mix Modeling)

Keen Decision Systems•Cary, NC

7h•$63,000 - $75,000•Remote

About The Position

As an Analyst, you’re a key enabler in supporting how our customers improve the ways they do Marketing and Media Planning through our powerful Bayesian modeling software called the Keen Platform. Working closely alongside Keen’s Account Directors, you are responsible for supporting the execution of their account strategy within a portfolio of named clients. We will teach you how to use all the features of the Keen Platform to drive our Client’s desire to measure marketing and make investment decisions differently.

Requirements

Love business software and using it all day.
Love Excel, data, and looking at, organizing, and playing with data in Excel.
Love PowerPoint and know how valuable it is to put together a good deck.
Love to do good work.
Love to learn and are a self-starter for learning new things.
2+ years of experience in a combination of any of the following in academic or professional experience: Marketing Analytics, SaaS Customer Success, Data Cleansing & Management.

Nice To Haves

We’ll teach you all about Bayesian modeling - unless you teach yourself.

Responsibilities

Provide and Teach Data Manipulation and Management Services: Direct data aggregation, cleansing, and uploading into the Keen Platform; Data Source integration support with Client Users.
Provide and Teach Model Quality Checks: Review the inputs and outputs of models to ensure they meet quality standards and support account strategy. QC includes checking for model statistical fit, tactic ROIs, data quality, and narrative support.
Collaborate with Sr. Analysts to suggest changes to models if needed, to improve model health and support the narrative the Client is looking for.
Provide and Teach Support Plan Optimizations: Responsible for configuring and running Optimized Marketing Plans that align to the Account Director strategy and/or Client’s planning goals.
Conduct 1:1 Training with Client Users on how to use the Plans feature Keen Platform.
Provide & Teach Support Narrative & Story-Telling Deck Generation: Configure the Reporting features of the Keen Platform to drive the account strategy. Download the PowerPoint Export of the Reports from Keen Platform and develop an initial draft of the story.
Attend (remotely) key meetings between the Account Director and client contacts such as Top-to-Tops, Quarterly Business Reviews, and other conversations that are informed by and inform the Client Narrative.
Ongoing Troubleshooting & Support: Troubleshoot with & for clients, supporting, and refining models as needed, ensuring they fit clients’ business objectives and driving success.
Monitor model updates for expanding accounts, offering technical support and identifying opportunities for further optimization.
Provide feedback to product development for platform enhancements that improve the client experience.