Analyst, Inventory Enablement & Optimization, Political, Advocacy & Government (PAG)

Roku•Santa Monica, CA

6d•$100,000 - $120,000•Hybrid

About The Position

The Inventory Enablement & Optimization team serves as the single source of truth for all areas of our business that have an inventory component, bringing together supply and demand side data to serve the needs of all platform deal stakeholders. We ensure Roku is monetizing its advertising inventory as efficiently as possible with a focus toward gross profitability. We are seeking an Analyst, Inventory Enablement & Optimization to join our PAG (Political, Advocacy & Government) vertical. This role will partner with the existing PAG Inventory Analyst to support the growing political advertising business across both Programmatic and Direct IO deal types. The ideal candidate will serve as a key partner to Sales, Client Services, and Ad Operations — ensuring that inventory is accurately forecasted, efficiently allocated, and optimized to maximize revenue for one of Roku's fastest-growing and most dynamic verticals.

Requirements

3-5 years of experience in ad operations, inventory management, media planning, or a related digital advertising role
Strong proficiency in Salesforce (avails management, deal desk workflows, opportunity tracking)
Experience with ad serving platforms and campaign management tools (e.g., OneView, Google Ad Manager, FreeWheel, or similar DSP/SSP platforms)
Proficiency in Tableau or similar data visualization/reporting tools
Strong analytical skills with the ability to interpret supply/demand data and translate it into actionable recommendations
Understanding of programmatic advertising ecosystems (PMP, PG, Open Exchange) and Direct IO deal execution
Experience managing 3P supply partnerships or programmatic marketplace operations (e.g., SSP deal configuration, whitelist/blocklist management)
Excellent communication and organizational skills with the ability to manage multiple stakeholders across geographical locations
Advanced proficiency in Microsoft Excel (pivot tables, VLOOKUP, data modeling)

Nice To Haves

Experience working in political, advocacy, or government advertising (understanding of election cycles, political creative requirements, compliance regulations)
Experience coordinating across multiple time zones and office locations
Familiarity with CTV/OTT advertising inventory and ad call mechanics (CSAI/SSAI, RAMS)
Knowledge of audience data management platforms and targeting strategies
Experience with inventory forecasting tools and revenue-at-risk tracking
Understanding of PAG-specific business rules (political disclaimers, bipartisan requirements, attestation processes, state-level advertising regulations)

Responsibilities

Process and analyze inventory availability (avails) requests via Salesforce for PAG advertisers across Direct IO and Programmatic deal types
Validate avails against flight parameters (targeting, geo, dates, frequency, creative duration) and provide accurate inventory forecasts to Sales and Client Services teams
Conduct Deal Desk approvals — reviewing that opportunities align with active avails requests and that all parameters match flight details
Monitor campaign pacing within ad server UIs and consolidated pacing dashboards (Tableau/Looker)
Troubleshoot under pacing campaigns using ad server UIs, avails tools, RAMS holistic optimization loss/filter reasons, sell-through reporting, and demand forecasts
Provide weekly optimization recommendations to Account Managers via Salesforce Optimization Cases, flagging campaigns at risk and recommending actionable changes (priority adjustments, frequency cap changes, targeting modifications)
Manage and optimize 3rd-party supply via RPM (Roku Partner Media), MCTV, and PMP deal setups for the PAG vertical
Support PMP deal creation, blocklist management, adomain configurations, and inventory package targeting for political programmatic campaigns
Collaborate with Ad Operations to ensure proper placement allocation, frequency caps, and priority settings at launch for PAG campaigns across OneView, GAM, and MCTV
Conduct supply/demand analysis to identify inventory gaps, saturation risks, and revenue optimization opportunities within the PAG vertical
Maintain and contribute to weekly reporting on display and video KPIs, sell-through rates, and closed/won ad buys
Provide data-driven insights to Sales teams to support pipeline growth and competitive positioning against other political advertising platforms
Serve as a primary inventory point of contact for PAG Account Executives, Account Managers, and Client Services teams across multiple geographical locations (New York and West Coast)
Collaborate with Ad Operations on campaign setup, launch readiness, and trafficking requirements specific to PAG (political creative compliance, disclaimer requirements, inventory package selection)
Partner with the Programmatic IEO sub-team on demand facilitation and holistic optimization strategies for political supply