Analyst, Customer Growth & Retention

Foot Locker•New York, NY

13d•$67,000 - $70,000•Hybrid

About The Position

This role supports the execution and optimization of customer marketing initiatives designed to increase customer engagement, retention, frequency, and lifetime value. The Analyst will partner with internal marketing, loyalty, CRM, analytics, and technology teams to help deliver meaningful customer experiences across owned channels while supporting business growth objectives.

Requirements

Bachelor’s degree preferred or equivalent professional experience.
1+ years of experience in marketing, CRM, loyalty, customer engagement, analytics, or related fields.
Interest in customer behavior, retention strategies, and lifecycle marketing.
Strong analytical and problem-solving skills.
Experience in working with multiple stakeholders and cross-functional teams.
Proficiency in Microsoft Excel and presentation tools.
Strong communication, organization, and project management skills.

Nice To Haves

Familiarity with customer analytics, Power BI, CRM platforms, or marketing automation tools preferred.

Responsibilities

Support the execution of customer engagement initiatives across email, SMS, push notifications, loyalty, and other owned marketing channels.
Assist with campaign planning, audience segmentation, testing strategies, and deployment activities.
Support lifecycle marketing programs that drive customer acquisition, onboarding, retention, reactivation, and loyalty engagement.
Help ensure customer communications are relevant, timely, and aligned to business objectives.
Analyze customer behavior, campaign performance, and engagement trends to identify growth opportunities.
Support reporting and measurement of retention, engagement, and loyalty KPIs.
Partner with analytics teams to develop insights that improve customer experience and marketing effectiveness.
Translate customer data into actionable recommendations.
Collaborate with loyalty, CRM, brand marketing, digital, analytics, merchandising, and technology teams.
Support communication of campaign results, customer insights, and recommendations to stakeholders.
Partner with creative teams to ensure customer-facing communications align with best practices.
Support campaign calendars, project timelines, testing documentation, and process management activities.
Assist with audience QA, segmentation validation, and campaign quality assurance.
Maintain documentation and reporting assets to support ongoing business operations.
Stay informed on CRM, loyalty, personalization, and customer engagement trends.
Support test-and-learning initiatives to improve customer engagement and retention outcomes.
Participate in training and knowledge-sharing opportunities to build expertise in customer marketing.