Analyst Commercial Strategy Protein

The Hershey Company•Lower Swatara Township, PA

1d•Hybrid

About The Position

As an Analyst, you will play an important role in supporting customer strategy and commercial planning initiatives by turning data into actionable insights and helping teams make informed business decisions. You will develop foundational expertise in analytics, customer segmentation, and commercial strategy while partnering with Sales and cross-functional teams to support growth objectives. Working under the guidance of experienced subject matter experts, you will contribute to reporting, analysis, and strategic materials that help drive customer engagement and business performance. This role offers the opportunity to build a strong understanding of how customer insights, commercial priorities, and data-driven decision making come together to influence business outcomes. Through collaboration, continuous learning, and hands-on analytical work, you will help deliver recommendations and tools that support effective customer planning and execution.

Requirements

Experience in Category Management, Consumer Insights, Analytics, Sales Strategy, Revenue Growth Management, or a related commercial function.
Strong analytical skills with a solid understanding of consumer and shopper behavior, market research methodologies, and data-driven decision making.
Knowledge of consumer packaged goods (CPG) industry trends and category management principles, tools, and processes.
Proven ability to identify fact-based opportunities and translate insights into compelling business recommendations and growth strategies.
Demonstrated ability to influence cross-functional teams and contribute to sustainable business growth.
Effective customer-facing experience with strong communication and relationship-building skills.
Ability to operate successfully in a fast-paced, evolving, and ambiguous environment.
Strong problem-solving, project management, and organizational skills, with the ability to manage multiple priorities simultaneously.
Bachelor's degree required.
Degree in Business, Marketing, Economics, Consumer Insights, Statistics, Data Analytics, or a related field preferred.

Responsibilities

Gather, validate, and prepare data from established sources to support recurring reports, dashboards, and business analyses while ensuring adherence to defined quality standards.
Perform standard analyses to identify trends, opportunities, risks, and data anomalies, escalating findings and data quality concerns to senior team members as appropriate.
Apply customer segmentation frameworks, targeting criteria, and customer alignment rules to support planning activities, list development, and commercial execution.
Maintain documentation of segmentation decisions, assumptions, and exceptions while ensuring alignment with established business guidelines.
Develop draft presentations, charts, tables, dashboards, and summary reports that translate data into clear and actionable business insights using established team templates and standards.
Incorporate feedback from stakeholders and subject matter experts to improve the quality, clarity, and effectiveness of analyses and presentations.
Support enhancements to customer engagement tools, reports, and commercial materials by identifying usability gaps, process improvement opportunities, and recommendations that improve Sales execution and business outcomes.
Collaborate with Sales, Customer Strategy, Analytics, and Commercial teams to provide analytical support for customer planning and engagement initiatives.
Review reports, presentations, and communications for consistency with approved commercial positioning, business priorities, and customer messaging frameworks.
Compare materials against approved reference documents and templates to identify inconsistencies and ensure alignment with commercial objectives.
Contribute fact-based insights and recommendations that support customer-facing initiatives, business planning processes, and organizational growth objectives.
Manage multiple projects and priorities simultaneously while delivering high-quality work in a fast-paced environment.