Analyst, Commerce Media

PUBLICIS GROUPE•New York, NY

56d

About The Position

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds. Overview Digitas' world-class Precision team is responsible for all digital media activation in this increasingly addressable world, including display, video, mobile, audio, and native. With a deep understanding of media platforms, data, and targeting strategies and razor-sharp analytical skills, our Precision specialists deliver optimal solutions that drive our clients' business forward. We're looking for an outstanding Analyst-someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for a future digital media star to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients' business and our own. Sound like you? Read on. The Analyst is responsible for digital campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You'll identify and implement optimizations based on data analysis/trends and provide updates to the rest of the team on campaign status (I.e. pacing, performance to KPIs, any issues you're seeing, etc). Most importantly, you must possess a strong inner drive to bring your knowledge and ability to learn quickly to manage both search and display campaigns across retailers and retail media networks. Campaigns will vary between hands-on self-serve as well as direct buys with retailers including, but not limited to: Amazon, Walmart, Instacart, Kroger, Target, Ahold, Costco, HyVee, Meijer, etc.

Requirements

Digital media familiarity or experience in digital roles (internships included)
Basic knowledge of how digital advertising works and can confidently define programmatic
The ability to organize and manage detailed work
Strong analytical thinking, problem solving and mathematical skills
Excellent communication and writing skills-you're poised, precise, and above all, kind when relating to others
Advanced MS Excel skills
A four-year college degree

Nice To Haves

Basic knowledge of media or retail media platforms and active campaign optimization experience is a plus

Responsibilities

Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Senior Analysts
Developing and maintaining strong relationships with platform and publisher partners in the industry - responsible for following up with, setting up and leading platform/publisher meetings. Analyst will be the main point of contact for maintaining these relationships.
Contributing to the assessment of media offerings available and the formulation of proposals for new opportunities
Managing Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Running the campaign QA process to ensure accurate campaign implementation, pacing, performance, troubleshooting and optimization - Daily pacing check-ins will be largest responsibility to ensure campaigns are on track
Aggregate data from retailer UI, retailer API, and other data sources into data storage platforms for both BU and eComm funded activity
Assisting in the development of client-facing campaign performance reports
Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
Be strategic partner to any off-shore resources - ensure closely aligned on all tasks and partner to share analyst responsibilities
Keep up to date on industry trends and send highlights to greater team when applicable
Handle ad-hoc reporting requests as they come through