Media Analyst

Gupta Media•Philadelphia, PA

4d•$70,000 - $85,000•Onsite

About The Position

Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have dramatically grown our work with big brands (Amazon, Fender) and sports brands (LA Galaxy, Washington Commanders). We have a global client base with a growing local roster across B2B and B2C brands across campaign, content, and branding assignments. If you are skilled in digital media planning, buying and reporting, managing high-priority campaigns, we want to talk to you. Gupta Media is currently looking to add highly qualified Media Analysts at all levels to our Media team. We pride ourselves on being innovative, competitive, and disruptive in the digital space. We’ve built tools and developed strategies to make digital marketing better. We work closely with vendors to make sure that their products align with the goals of our clients. As an Analyst on our Media team, you will be expected to excel in the following areas: Campaign Management Plan, build, and optimize campaigns across digital platforms like Facebook Ads, Google Ads, Amazon Ads, and Reddit. You should be well-versed in all of these; Reporting. We’ve built an in-house reporting suite to help with this, but you should be familiar with platforms like Google Analytics and be able to create custom data models in Excel/Google; Multi-tasking across multiple platforms and projects.

Requirements

Bachelor’s degree or higher – Marketing, Advertising, Business, Economics or related field
2+ years experience in Digital Marketing
Advanced knowledge of Google Ads (Search, Display, Shopping), Facebook Ads, Amazon Ads, Connected TV, Criteo, Reddit and other digital marketing platforms
Analytical expertise
Ability to multi-task and prioritize workload across multiple projects
High level of enthusiasm and professionalism
Curiosity – An important trait in every role on every team within our organization
Candidates must be authorized to work in the US for at least 3 years.

Responsibilities

Plan, build, and optimize campaigns across digital platforms like Facebook Ads, Google Ads, Amazon Ads, and Reddit.
Reporting using Google Analytics and Excel/Google custom data models
Multi-tasking across multiple platforms and projects.
Communicating with clients via Zoom, phone, and email on a daily basis
Analyze campaign performance, share key insights, and make recommendations for optimization
Provide insights to help impact and improve team strategy
Stay current on trends in digital marketing, best practices, and emerging products and platforms
Involvement in the training and mentoring of new hires and junior staff