Senior Analyst, Commerce

Starcom Worldwide•Chicago, IL

4d•Hybrid

About The Position

The eCommerce Senior Analyst is the day-to-day steward of client's eCommerce initiatives for assigned brands, and responsible for monitoring and maintaining campaign development, activation, and innovation across Amazon and other utilized marketplaces. The Senior Analyst develops and maintains a strong knowledge of their clients' business and applies their online marketplace understanding accordingly to help deliver against the clients' needs/objectives particularly as they relate to Amazon growth and acceleration strategy. The Senior Analyst must be adept with Amazon Marketing Services (AMS) Paid Search/Sponsored Product Listings as well as Amazon Media Group (AMG) services such as on-site display advertising and AAP. The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast-pace, ever-changing landscape. Our eCommerce team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency.

Requirements

Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
1+ years of experience in bid management, paid search campaign development/management/optimization with the use of leading search platforms
Experience with Amazon Marketing Services (AMS) Paid Search/Sponsored Product Listings and Amazon Media Group (AMG) services  OR similar marketplaces and tools
Strong understanding of eCommerce is required
Strong analytical thinking and mathematical skills and an ability to manage data
Understanding of Search PPC and digital display advertising
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong organizational and communication skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Responsibilities

Gather research necessary to build a new campaign focusing on the client's strategy and growth of Amazon Marketing Services (AMS) Paid Search/Sponsored Product Listings as well as Amazon Media Group (AMG) services such as on-site display advertising and AAP
Continuously learns various and evolving aspects of eCommerce retail environment, industry trends, ad formats and new tools
Assist the manager in gathering necessary data for plan development
Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
Monitor and maintain campaign budgets, pacing and bid adjustments
Active monitoring and management of performance and competitive landscape
Monitor and optimize eCommerce performance to meet business objectives
Successful completion of training programs and requisite certifications
Foster strong relationships with internal teams and client groups
Group keywords into ad groups and develop relevant ad copy and extensions
Responsible for presenting recommendations, soliciting and applying client feedback to keyword and copy proposal prior to client signoff
Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma
Primary party responsible for trafficking approved plan into search engines and trafficking approved plan -
Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)
Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items
Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
Active participation in client status and reporting calls, including presentation of reporting
Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approval
Resolve all billing discrepancies in partnership with client strategy and billing reconciliation team
Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends
Mastery of all core metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages)
Serve as subject matter experts for Analysts and be a resource for training and ad hoc questions
Establish professional, productive rapport with sales representatives/media vendors