Analyst, Category Strategy Insights HDM

Kraft Heinz•Chicago, IL

3d•Onsite

About The Position

The Analyst, Category Strategy & Insights leverages customer, syndicated, POS, and shopper/panel data (e.g., Circana , Numerator) and visualization tools (e.g., Power BI) to deliver routine reporting and in-depth analytics that translate into actionable recommendations on assortment, shelving, merchandising, pricing, and promotion. The role integrates space analytics and retailer context to build customer-specific category stories and roadmaps, supporting reset readiness through whitespace identification, SKU optimization, and planogram-informed space recommendations grounded in shopper behavior.

Requirements

Bachelor’s degree in a relevant field (e.g., Business, Analytics, Economics, Marketing, Statistics) or equivalent practical experience.
Demonstrated analytical capability, including working with large datasets and producing clear, defensible insights.
Experience with retail POS, syndicated, and/or panel data and related analytical approaches (e.g., Circana , Numerator, Power BI, or similar).
Strong proficiency with Microsoft Excel, including data manipulation and structured analysis.
Strong written and verbal communication skills, including the ability to build clear, audience-appropriate storylines in PowerPoint.
Strong organizational, time management, and prioritization skills; ability to meet deadlines within specified time constraints.
Ability to adapt to evolving business needs and ambiguity inherent in a newly formed role/team.

Responsibilities

Deliver routine reporting and ad hoc analyses using customer, syndicated, and panel data to identify trends and opportunities in category performance.
Analyze shopper behavior and category dynamics, including (as applicable) purchase frequency, buy rate, penetration, cross-shop, leakage, and shopper demographics.
Integrate multiple data sources (e.g., Circana , Numerator, customer/retailer data, internal datasets) to develop a holistic view of category and shopper performance.
Translate complex analyses into clear, customer-ready storytelling and insights using MS PowerPoint and visualization tools (e.g., Power BI).
Develop recommendations on distribution, assortment, shelving/space productivity, merchandising, pricing, and promotion based on fact-based analysis.
Partner with customer teams and internal stakeholders to understand business questions, align on objectives , and deliver insights that inform commercial decisions.
Contribute to team capability building by aggregating best practices, improving analytical approaches, and supporting repeatable reporting and insight frameworks.
Manage multiple projects and timelines with discipline; prioritize effectively to meet deadlines in a fast-paced and changing environment.