Analyst, Audience Measurement

Warner Bros. Discovery•Atlanta, GA

15h

About The Position

This is an exciting opportunity to join the Measurement & Attribution team that is part of the larger WBD Ad Sales Research, Data & Insights department at Warner Bros Discovery in the role of Analyst, Audience Measurement. This position will be focused on evaluating and testing new innovative solutions for measuring and valuing audiences (broad demo and advanced audiences) to drive greater value for Warner Bros Discovery’s advertiser partners. The Analyst role on the Audience Measurement team will work closely with our currency and measurement partners to understand how they count viewers as their products continue to evolve and provide guidance that leads to greater accuracy. This person will support the Audience Measurement team in daily tasks, as well as larger research initiatives. The ideal candidate should be very detail oriented, organized, and communicative. Knowledge of the video industry and WBD offerings is preferred. The candidate should have the proven ability to be highly organized, have a strong attention to detail and the ability to work independently. The candidate should show a strong enthusiasm to learn and a willingness to collaborate.

Requirements

1-3 years at media measurement provider, programmer, ad agency, or ad-tech company
Familiarity with the major linear and digital TV measurement reporting services (e.g. Comscore, iSpot.tv, Nielsen and VideoAmp, in alphabetical order)
Demonstrated advanced knowledge using Microsoft Office including Excel, Word and PowerPoint (experience using Pivot Tables, VLOOKUP, and Macros is necessary)
Ability to manage and balance multiple priorities in a fast-paced, complex business environment and can manage time effectively to consistently meet deadlines
Bachelor’s degree or higher
Must have legal right to work in the United States

Nice To Haves

Experience and familiarity with programming languages (SQL, Python, R) that can be used to conduct data analyses is a plus

Responsibilities

Collaborate with Ad Sales teams to ensure clarity of WBD’s audience measurement offerings to our brand and agency clients, as well as gather feedback to prioritize features in the product roadmaps for Multicurrency.
Conduct in-depth analyses of linear & digital datasets (includes 3P and 1P data) that employ methodological revisions that will alter reported audience levels to ascertain the potential impact to WBD and brand and agency clients.
Help identify measurement gaps and methodological/product enhancements needed to evolve measurement of OOH, linear addressable, digital, etc.
Track and synthesize the data assets & methodology for common 3rd party measurement offerings that WBD or their advertiser partners might have an interest in.
Leverage large data sets to develop succinct, straight-forward and topline analyses for a range of clients, including Sales Leadership, Revenue Operations, and Account Management
Identify industry trends and updates as it pertains to ad measurement
Serves as a resource for other groups in the Ad Sales Research, Data & Insights department on projects where advanced measurement methodology input will be valuable.
Build and maintain strong relationships with our core measurement partners to leverage their companies’ unique data offerings and methodological expertise to drive incremental improvements in the measurement offerings that WBD brings to the market.
Perform other duties as required.