Senior Analyst, Measurement & Attribution
About The Position
As a Senior Analyst, Measurement & Attribution, you will play an important role in our US-based attribution modeling capabilities. Reporting into the Senior Manager, you will use data science techniques to examine marketing activities and to estimate their growth to our clients. These projects will include Media Mix Optimization or Marketing Mix Modeling, Analysis of Covariance (test and control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. You will be hands-on keyboard building and revise code and inspire creativity. You Will: Manage data collection with clients Develop reports and processes to ensure data quality control Promote innovation in analytics to exceed client expectations Implement and refine attribution models Interpret and visualize model estimates and diagnostics Champion continuous improvement and strategic evolution
Requirements
- Bachelor's degree in at least one of these fields preferred: statistics, economics, applied mathematics, optimization, computer science, physics; (preference for advanced degree).
- 2+ years of experience applying analytics to measure marketing effectiveness with a focus on measurement and attribution
- Experience working with and measuring TV, digital media, and CRM data
- Knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (I.e., Naïve Bayes, Markov Chain, Random Forest)
- Advanced modeling skills with Python and R
- Cloud environment experience, especially GCP and AWS
- Experience presenting information in spoken, written or visual form to a variety of audiences, from our teams to external client teams
- Experience with collaboration with teammates, especially global teams, to share insights and techniques
Nice To Haves
- Experience working with platforms like Databricks (advantageous if you have this)
- Data visualization experience with tools like Tableau or Power BI (advantageous if you have this)
- An understanding of marketing goals and how different media channels support these goals
Responsibilities
- Manage data collection with clients
- Develop reports and processes to ensure data quality control
- Promote innovation in analytics to exceed client expectations
- Implement and refine attribution models
- Interpret and visualize model estimates and diagnostics
- Champion continuous improvement and strategic evolution
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
