Audience Insights Analyst

Art and Wellness Enterprises•Bentonville, AR

About The Position

The Audience Insights Analyst is a research-and-analytics professional who turns audience data into clear, actionable insight to guide brand, marketing, membership, and public engagement decisions at Crystal Bridges and The Momentary. Reporting to the Director of Data Strategy, this role integrates CRM/behavioral and campaign data, market research, and audience research, partnering daily with the Marketing and Communication teams, to evaluate brand health, segment engagement, campaign effectiveness, and experiences across the guest journey.

Requirements

Bachelor’s degree in marketing, communication, social science, data science, business analytics, or a related field.
Demonstrated experience interpreting research studies, marketing analytics, or audience insights.
Strong analytical abilities with familiarity in tools such as Excel, Tableau/Power BI, or equivalent.
Exceptional communication skills, including collaborating cross-functionally and simplifying complex data and tailoring messages to diverse audiences.
Five years’ experience in marketing, research, or data operations, in a museum or cultural organization preferred.

Nice To Haves

Experience with Tessitura, CRM/marketing automation systems, or ticketing databases, preferred
Experience with paid marketing and/or performance marketing experience preferred (e.g. Google Tag Manager, Google Analytics, pixels, floodlights, etc)

Responsibilities

Use internal systems—particularly the CRM—to extract and analyze audience, ticketing, membership, and visitation data as needed to support stronger insights and tell comprehensive audience stories, highlighting motivations, barriers, and behavioral patterns
Review and analyze marketing analytics from external agencies, including campaign effectiveness, media performance, creative testing, funnel metrics, and brand health indicators.
Develop clear, visually compelling dashboards, briefs, and presentations that distill complex datasets to a wide range of internal stakeholders, from creative teams to executive leadership.
Ensure accuracy by validating data sources, checking logic, noting assumptions, and representing limitations transparently.
Interpret and synthesize existing research studies, including survey findings, segmentation models, brand trackers, visitor experience studies, exhibition evaluations, and partner-provided insights.
Translate research results into clear, actionable recommendations tied to brand, program, and audience engagement goals.
Maintain working knowledge of market research principles to accurately interpret methodology and limitations when analyzing partner or agency-delivered studies.
Collaborate closely with marketing and communications to align insights with campaign planning, audience targeting, creative development, and brand strategy.
Help teams refine questions, explore options, and apply insights to operational and strategic decisions.
Participate in cross-departmental working groups and planning sessions, providing evidence-backed perspectives.