Analyst - Advanced TV
About The Position
Ampersand is Moving TV Forward ®. As the industry’s largest source of combined multiscreen TV inventory and viewership insights, we are changing the way TV is bought and measured. Powered by industry leading aggregated data insights, and with a commitment to protecting personal information, Ampersand gives advertisers true audience first planning, scale in execution, and advanced measurement of their TV investments. Ampersand reaches 120M multiscreen households and over 75% of addressable households in the U.S. (62M data-enabled households). Whether a local or national advertiser, we help clients reach their unique target audience and deliver their stories – anytime, anywhere and on whatever device. Ampersand is owned by Comcast Corporation, Charter Communications, Inc. and Cox Communications. For more information, please visit Ampersand at www.ampersand.tv If you are fascinated with the evolution of the TV industry and uncovering customer insights with the best quality data, this is the place for you!
Requirements
- 1-3 years' experience in a data a role with a publisher, agency, or data/ researcher provider
- Demonstrated familiarity and interest in targeted media; Addressable TV experience preferred
- Ability to synthesize insights from disparate data sources
- Experience with multiple research methodologies, as well as comfort with working both 1st and 3rd party data sets
- Mastery of XLS and PPT
Nice To Haves
- Addressable TV experience preferred
Responsibilities
- Oversees all data needs tied to the addressable TV targeting and measurement process, working with ad agencies, data vendors, internal sellers, and ad operation managers
- Prepares analytics reports using internal and external data, crafts and visualizes insights, identifies recommendations; must be comfortable presenting results and telling a story to clients
- Works alongside Ampersand National Addressable Sales executives and responds to internal requests to support targeted and addressable TV initiatives
- Defines and creates custom audience targets using data management tools while collaborating with leading data companies
- Assesses feasibility of measurement studies associated with addressable TV campaigns and tracks costs related to media plan execution
- Contributes to benchmarking of data and measurement results in collaboration with Ampersand data team
- Communicates needs, solves problems with data partners, broadband and cable operators
Benefits
- Competitive salary
- Open company culture where you have the headroom to grow and legroom to run
- Opportunity to join a company revolutionizing the Advertising Technology industry
- Trust worthy, hardworking colleagues
- Opportunities to learn and grow
- Management, Sales, Executive Presence, Operations trainings
- Comprehensive Medical, Dental, and Vision coverage
- Generous Time Off
- Work/Life balance
- 401k and Company matching
- Commuting benefits
- Other perks
- discretionary annual bonuses
- commission
- short & long-term disability
- basic life insurance
- tuition reimbursement
- pre-tax commuter benefits & flexible spending accounts
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
