Amazon Advertising/ Retail Media Manager (Global)
About The Position
We are seeking a highly skilled Amazon Advertising / Retail Media Manager to take full ownership of our Amazon advertising function and bring it in-house. This is a critical, high-impact role focused on replacing external agency support with a dedicated expert who can drive performance, efficiency, and long-term growth. You will be responsible for managing and optimizing large-scale Amazon advertising campaigns across a diverse product catalog, while aligning closely with broader business objectives such as inventory planning, pricing, and promotions.
Requirements
- Proven experience managing Amazon advertising for CPG or multi-SKU brands (50+ SKUs preferred)
- Strong expertise across Sponsored Ads (Products, Brands, Display) and retail media strategy
- Experience working within both Seller Central and/or Vendor Central environments
- Demonstrated ability to manage and optimize large advertising budgets
- Deep understanding of keyword strategy, search term analysis, and campaign structure
- Strong analytical mindset with the ability to interpret performance metrics and drive decisions
- Experience aligning advertising strategy with broader business functions such as inventory, pricing, and promotions
- Highly organized, detail-oriented, and capable of operating independently in a remote environment
Responsibilities
- Build and manage full-funnel Amazon advertising strategies across a catalog of 50+ SKUs
- Structure campaigns effectively, including keyword segmentation, match type allocation, and campaign hierarchy across Sponsored Products, Sponsored Brands, and Sponsored Display
- Adapt campaign structures and strategies based on platform differences (Vendor Central vs. Seller Central)
- Continuously optimize campaigns to improve performance, scalability, and efficiency
- Conduct ongoing search term harvesting to identify new keyword opportunities
- Implement and maintain robust negative keyword strategies to reduce waste and prevent campaign cannibalization
- Establish clear thresholds and performance benchmarks to guide optimization decisions
- Regularly audit and refine keyword structures to maximize relevance and return
- Manage and allocate significant monthly advertising budgets across multiple campaign types
- Monitor key performance metrics such as ACOS, TACOS, and ROAS, and communicate insights effectively to stakeholders
- Make data-driven decisions on budget reallocation to maximize return and support growth objectives
- Identify scaling opportunities while maintaining efficiency targets
- Develop tailored advertising strategies for new product launches versus established ASINs
- Support organic ranking improvements through strategic paid media efforts
- Align advertising initiatives with broader catalog growth and lifecycle strategies
- Collaborate with internal teams to align advertising with inventory levels, pricing strategies, and promotional calendars
- Provide insights that inform retail decisions, ensuring advertising supports overall business performance
- Coordinate closely with stakeholders to ensure seamless execution across all channels
- Build and document scalable processes, workflows, and best practices for in-house advertising operations
- Analyze performance data and translate insights into actionable strategies
- Continuously test, learn, and implement improvements across campaigns and systems
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
Number of Employees
1-10 employees
