AI Strategy & Marketing Innovation Intern 4 months - Fall 2026

Dayforce

5d•CA$22 - CA$26•Remote

About The Position

We’re looking for an AI-native university student with strong strategic, technical, and communication skills to help Marketing better understand how work moves across teams and where generative AI can create meaningful impact. In this role, you’ll partner with Marketing AI champions and stakeholders across the organization to map workflows, identify bottlenecks, rank AI opportunities, and prototype practical solutions — including custom GPTs, agents, automations, and AI-assisted workflows with clear guardrails. You’ll also help support Marketing’s regular AI team meetings by organizing use cases, preparing demos, gathering feedback, and creating resources that help teams adopt AI responsibly and effectively.

Requirements

Currently pursuing a degree in Marketing, Business, Communications, Computer Science, Human-Computer Interaction, Digital Media, or a related field
Strong interest in generative AI, emerging technologies, and workflow innovation
Familiarity with tools such as ChatGPT, Claude, Gemini, Copilot, or similar AI platforms
Strong communication skills, including the ability to interview stakeholders, ask thoughtful follow-up questions, and synthesize complex workflows into clear insights
Strong interest in marketing operations, cross-functional collaboration, project orchestration, and how work gets done inside large organizations
Ability to ask thoughtful questions and synthesize information clearly
Creative problem-solving mindset and curiosity about how teams work
Comfortable learning independently and experimenting with new tools
Interest in marketing workflows, branding, content creation, or digital strategy

Nice To Haves

Experience building custom GPTs, AI agents, automations, or multi-step AI workflows with clear human review points and guardrails
Portfolio, coursework, or side projects related to AI, automation, digital marketing, or productivity tools
Familiarity with tools such as OpenAI GPTs, Notion AI, Canva AI, Zapier, Make, Figma AI, or Microsoft Copilot
Experience with workflow mapping, user research, journey mapping, service design, business analysis, or internal consulting projects
Understanding of responsible AI principles, including data sensitivity, hallucination risk, output evaluation, human-in-the-loop review, and appropriate use cases
Experience creating content, managing social media, or supporting marketing campaigns

Responsibilities

Interview stakeholders across Marketing to understand team workflows, collaboration models, handoffs, recurring tasks, and pain points
Map cross-functional marketing workflows and identify bottlenecks related to communication, project orchestration, approvals, content development, campaigns, and knowledge sharing
Conduct lightweight requirements gathering and document workflow pain points and opportunities
Use AI tools to analyze interview notes and identify common themes, repetitive tasks, and potential automation opportunities
Prototype and test custom GPTs and AI-assisted workflows for marketing use cases
Research emerging AI tools and trends relevant to content, campaigns, research, productivity, and collaboration
Gather user feedback and refine solutions based on adoption and usability
Help create simple documentation, prompt libraries, and AI best practices for Marketing teams
Build a marketing-wide report or playbook summarizing current workflows, friction points, AI opportunities, prototype recommendations, and adoption considerations

Benefits

Experience working for one of the fastest growing Human Capital Management technology companies in the world
Access to Dayforce development programs and resources
Ability to work with, as well as create relationships with, Dayforce team members across the globe
Autonomy to bring forth new ideas and optimize existing structures within the organization
Meaningful responsibilities, enabling you to obtain ‘real-world’ experience
Dynamic hands-on exposure to multiple business-units and stakeholders across Dayforce
Excellent time away from work programs
Comprehensive wellness initiatives
Recognition through competitive pay and benefits
Commitment to community impact, including volunteer days and our charity, Dayforce Cares