AI Product Manager

TEKsystems•Raleigh, NC

1d•$70 - $85•Onsite

About The Position

Advance Auto Parts is seeking a hands-on AI/ML Product Manager (contract) to support the launch of a next-generation loyalty and personalization platform across Advance Rewards (DIY) and Pro Rewards (B2B). This role will lead requirements gathering, business workshops, and product definition, translating AI-driven insights into executable product capabilities for campaigns, segmentation, and customer engagement.

Requirements

salesforce marketing cloud
customer segmentation
lifecycle marketing
artificial intelligence
machine learning
Jira
agile
User stories
Product roadmap
APIs
system integrations
data flows

Nice To Haves

Experience with loyalty platforms or rewards ecosystems
Experience supporting RFP/vendor selection processes
Familiarity with personalization engines or recommendation systems

Responsibilities

Lead requirements gathering and structured workshops with Marketing, Loyalty, and Operations teams to define: Promotions, rewards, and campaign needs, Customer journeys (earn, engage, redeem)
Translate business input into: Epics, user stories, and detailed product requirements, Functional and non-functional specifications
Define and operationalize AI/ML use cases, including: Predictive segmentation and targeting, Personalized offers and rewards, Behavioral insights and pattern detection
Ensure AI outputs are actionable within marketing campaigns and loyalty experiences
Support RFP, vendor evaluation, and build vs. buy decisions
Partner cross-functionally with Product, Marketing, Engineering, and Data Science to drive delivery
Define measurement frameworks including campaign tracking, segmentation performance, and experimentation