AI Multimedia Producer

AppDirect•San Francisco, CA

About The Position

AppDirect is seeking a multimedia creative who has embraced AI as a production superpower. This role is for someone who knows how to take a creative vision and bring it to life across video, motion, static, and animation, using AI tools to move faster and reach higher than traditional production allows. The ideal candidate has a portfolio to showcase their work and is ready to build AI-assisted marketing assets within a brand that is undergoing a significant creative and commercial transformation. This is not a role for someone who dabbles in AI; fluency across current AI creative tools and staying ahead of emerging technologies is essential. The producer will work directly with the Head of Brand Marketing and collaborate with the design team to create AI-assisted marketing assets for demand generation and brand campaigns across various channels, including paid ads, TV streaming commercials, and social ads.

Requirements

A portfolio that demonstrates AI-assisted creative production for commercial or marketing use — we want to see range, quality, and brand-consciousness, not just technical novelty
Hands-on experience with AI video and image generation tools: Runway, Kling, Midjourney, Firefly, Flux, Ideogram, or current equivalents
Strong video editing and motion design skills — After Effects, Premiere Pro, CapCut, or equivalent
Fluency in prompt engineering: you know how to get consistent, controllable, brand-right results, not just lucky ones
Ability to produce across multiple formats and channels simultaneously without losing visual coherence
Genuine aesthetic judgment and brand sensibility — you know the difference between beautiful and brand-right
Awareness of the legal and rights considerations around AI-generated content in paid advertising contexts
Comfort working in fast-moving, sprint-style production environments

Nice To Haves

Experience with LoRA training or model fine-tuning for brand consistency is a plus
Background in traditional motion design, animation, or video production is a plus
Experience producing creative for B2B or developer-focused products is a plus

Responsibilities

Produce high-quality AI-assisted creative assets across the full channel mix: Google Ads, Meta Ads, display, carousels, static banners, GIFs, and motion graphics
Create demo videos, explainer content, and TV/streaming commercials using AI video generation tools combined with traditional editing
Execute across multiple formats and aspect ratios simultaneously, maintaining visual consistency and brand fidelity throughout
Iterate quickly based on creative direction, testing feedback, and campaign performance data
Drive video and animation production using AI generation tools (Runway, Kling, Hailuo or equivalent) alongside traditional editing in After Effects, Premiere, or equivalent
Create motion graphics, animated ads, and short-form video content that serves both performance marketing and brand storytelling goals
Produce demo and product videos that bring the capabilities of devs.ai and AppDirect to life in compelling, accessible ways
Build and maintain prompt systems and generation frameworks that consistently produce on-brand results
Develop reusable creative templates and asset libraries that extend the team’s production capacity over time
Stay ahead of the AI tool landscape, evaluating and adopting new platforms as they emerge
Work closely with designers, writers, and demand generation partners as an integrated member of the brand team
Bring a collaborative, ego-free approach to shared projects