AI Creative Lead

Avida•San Francisco, CA

3d•$200,000 - $260,000•Remote

About The Position

Avida is seeking an AI Creative Lead to build and manage an end-to-end AI User-Generated Content (UGC) pipeline for a fitness workouts and peptides brand. This role involves ideation, generation, editing, testing, and iteration, with the goal of shipping 20-50 TikTok ad variants per week. Avida is a Khosla Ventures-backed company focused on bringing AI-powered wellness coaching to a billion people, and is expanding into a new product line including peptides, hormone therapy, and GLP-1 medications. The company believes AI-generated UGC will revolutionize performance creative and aims to be at the forefront of this trend.

Requirements

Demonstrated experience in creating AI-generated UGC, whether for personal projects, clients, or other platforms.
A metrics-driven approach to creative development, focusing on performance indicators like hook rate, 3-second hold, CPM, and CPA.
Proficiency with a wide range of AI creative tools, with the ability to adapt and rebuild the tool stack regularly.
Proactive and independent work style, comfortable operating with a budget, a clear goal, and direct access to leadership without requiring constant permission.
Familiarity with TikTok ad policies, supplement compliance, and AI content disclosure.

Nice To Haves

Interest in fitness, lifting, Hyrox, or the supplement/longevity industry.

Responsibilities

Own the entire AI UGC pipeline: hooks, scripts, avatar/voice generation, editing, captions, publishing.
Ship volume: dozens of ad variants per week.
Run creative testing loops: analyze hook rates, hold rates, CPMs, and CPA to kill underperforming ads and scale successful ones.
Stay updated on the latest AI tooling (e.g., Arcads, Veo, HeyGen, Captions, Higgsfield) and continuously rebuild the pipeline as new tools emerge.
Navigate real-world aspects such as TikTok ad policy, supplement compliance, AI-content disclosure, and account health.