OluKai AI Creative Designer

OluKai-Kaenon-melin-Roark•Irvine, CA

2d•$60,000 - $85,000•Hybrid

About The Position

OluKai is seeking an AI Creative Designer who is proficient in both prompt engineering and digital design. This new role focuses on leveraging AI as a medium for creating advertising content. The AI Creative Designer will be responsible for producing paid and performance advertising creative, utilizing AI-generated imagery and motion content as an alternative to traditional photography and concepting processes. This position offers a faster, more flexible, and on-brand approach to creative production. The role involves being an expert in AI tools, recommending new technologies, and staying ahead of industry advancements. The position reports to the Content Studio Manager and collaborates with the Art Director of Brand Content on campaign and go-to-market (GTM) creative, while also serving as an AI resource for the entire 10-person creative team.

Requirements

Bachelor’s degree or equivalent experience.
6+ years of graphic design experience, with a portfolio that includes digital advertising, social creative, or performance marketing work.
Hands-on, working proficiency with AI creative tools — including but not limited to Claude, Adobe’s AI suite (Photoshop Generative Fill, Firefly, etc.), Higgsfield, NanoBanana, Vizcom, and similar platforms for both image and video generation. Actual fluency, not just curiosity.
A solid grounding in photography art direction — you understand camera angles and framing, composition, set and prop direction, lens selection, lighting setups, and film/analog aesthetics. You know how to describe a great shot, even when you’re not on set.
Strong design fundamentals — particularly in typography, composition, and color. You’ll be art directing AI outputs, not just accepting them.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for layout, retouching, and type work.
A genuine enthusiasm for tracking what’s new in AI — you follow the space closely, form opinions, and share them proactively.
Comfort working in a fast-paced, volume-driven environment where speed and quality both matter.
An appreciation for lifestyle brands, footwear, or fashion — understanding the aesthetics of the space matters here.

Nice To Haves

Prior experience on or alongside a studio photography team — you’ve been on set, understand the language, and know what it takes to produce great product imagery.
Prior experience in a performance or growth creative role, where you were designing to test hypotheses, not just aesthetics.
Experience with AI video generation tools for motion content and short-form ads.

Responsibilities

Generate product and lifestyle imagery for paid social and digital ads using AI tools — concepting, prompting, and art directing outputs to match brand standards across both still and motion formats.
Apply strong photography art direction sensibility to AI-generated work — making intentional decisions about camera angle, composition, lens character, lighting, depth of field, film aesthetic, and scene direction to achieve results that feel considered, not generated.
Produce AI-assisted video and motion creative for paid placements — short-form content that meets the pace and format demands of performance channels.
Manually set and finalize type treatments on ad layouts, ensuring strong hierarchy and readability across placements.
Adapt and resize creative for multiple ad formats and ratios (1:1, 4:5, 9:16, etc.), leveraging AI tools where possible to accelerate that work.
Collaborate with the Art Director of Brand Content to produce AI-generated assets for GTM launches and campaign-specific work — ensuring consistency with broader brand creative direction.
Serve as the creative team’s primary scout for new AI tools, workflows, and capabilities — regularly bringing vetted recommendations and POVs to leadership.
Identify and propose opportunities to use AI to reduce friction across the broader creative team’s workflow — not just your own.
Partner with the performance marketing team to understand creative requirements, testing priorities, and results — using that data to inform future creative decisions.

Benefits

Complimentary chef prepared breakfast and lunch provided Monday - Thursday
Generous product gift program and all brand discounts
Company bonus program
5 year and 10 year Anniversary gifts to Hawaii and other desirable destinations
Medical, Dental, Vision insurance in accordance with plan guidelines
Company paid life insurance
401k with employer match in accordance with plan guidelines
15 Days of PTO plus one additional day of PTO every year on your anniversary and 3 Floating Holidays per year
Paid beach and giveback days, bi annual team building events and other in person celebrations
Work with talented and great people who share a love of the ocean lifestyle
OluKai is a Certified B Corporation with paid company service days
Dog friendly office