AI Adoption & Engagement Lead

NBCUniversal•New York, NY

6h•Hybrid

About The Position

The AI Adoption & Engagement Lead is responsible for driving successful adoption of AI tools and capabilities across NBCUniversal News Group. This is a hands-on, AI-native role that blends enablement, execution, and community-building. The focus is not just on launching AI products, but on ensuring people understand, trust, and meaningfully use them in their daily work. This role leverages AI in day-to-day execution to support rollout planning, training development, communications, and program tracking, working across Product, Technology, Data, and cross-functional partners (including Learning & Development, vendors, and governance stakeholders) to enable responsible, scalable adoption.

Requirements

7+ years of experience in enablement, customer success manager, change management, engagement management, or product adoption roles (internal-facing or enterprise).
Strong practical hands-on knowledge of modern AI tools such as OpenAI, Co-Pilot and how they fit into real workplace workflows.
Strong program management skills: organized, self-directed, able to manage multiple workstreams and stakeholders simultaneously.
Ability to drive initiatives independently
Ability to translate AI capabilities and model/tool changes into clear, actionable guidance for non-technical audiences.
Hands-on experience using AI to improve personal and team productivity
Ability to present for large audiences
Strong written and verbal communication skills
Highly collaborative, with the ability to build trust across editorial, business, and technical teams.
Ability to adapt into rapidly changing environment where each week is looks different.

Nice To Haves

Experience in media, journalism, content production, or other high-velocity operational environments.
Experience building communities of practice and champion networks.

Responsibilities

Drive internal rollouts of AI tools and platforms across News Group
Develop adoption strategies including communications, training, and phased enablement.
Serve as a frontline partner to users, gathering feedback and surfacing insights to product teams.
Be subject matter expert around current and new AI features across our AI solutions.
Leverage approved off the shelf AI capabilities such as OpenAI and Microsoft Co-Pilot for specific use cases coming from our internal teams.
Track new AI product features, model updates, and vendor enhancements.
Translate changes into clear, practical guidance for internal audiences (what changed, why it matters, how to use it)
Partner with internal teams and vendors to integrate AI education into broader upskilling programs.
Design and deliver role-based training (workshops, demos, office hours) tailored to skill level and function.
Develop structured learning paths, onboarding materials, and self-service content to build organizational AI literacy.
Build and manage AI Communities of Practice across News Group.
Identify and empower internal AI champions.
Design creative engagement initiatives including showcases, challenges, and use-case spotlights.
Define and track adoption, engagement, and satisfaction metrics.
Evaluate effectiveness of enablement and engagement approaches and iterate accordingly.
Capture success stories (“AI wins”) and user feedback to refine programs and inform priorities
Provide clear reporting and insights to leadership.
Partner closely with Product, Technology, and cross-portfolio stakeholders to coordinate and align on AI enablement initiatives.
Maintain relationships with AI vendors to track emerging capabilities and product updates.
Work with Legal, Security, Standards, and governance partners to enable, test, and deploy new capabilities in a responsible, scalable way.