Aggregator Marketing Manager

Arrow Electronics•Tempe, AZ

18d•Remote

About The Position

We are seeking an Aggregator Marketing Manager to lead and coordinate marketing initiatives across the aggregator channel for Arrow’s Global Components business. This role is responsible for defining and executing aggregator marketing strategies, including campaign development and API integration alignment. The position manages associated marketing plans and budgets, supports strategic planning activities, and serves as a key liaison between Arrow’s internal IT teams supporting APIs and the marketing campaign teams, ensuring seamless execution and alignment with business objectives.

Requirements

8+ years of experience
Direct experience working with aggregator platforms (e.g., product listing sites, comparison engines, marketplaces, or similar third-party demand channels), including budget ownership and optimization
Strong understanding of API-driven marketing environments, including how product data, inventory, pricing, and availability impact campaign performance

Responsibilities

Develop and manage an always-on aggregator strategy that maximizes impact within budget
Allocate and optimize spend to drive the best return across aggregator platforms
Partner with internal teams to support and align aggregator activity with API strategy
Work cross-functionally to understand business priorities and use aggregators to best support key objectives
Track, analyze, and report on performance, with a focus on eCommerce revenue, new customer growth, and lead generation