Agency Ownership Development Coach - Rochester, MN

Farmers Insurance Careers•Rochester, MN

6d•Hybrid

About The Position

This position is responsible for supporting the recruitment, coaching, development, and performance of Agency Ownership Development Strategists within an assigned location. The role provides strategic support and oversight across business development opportunities, including lead procurement, referral relationship management, pipeline development, centers of influence development, and market execution. It is accountable for supporting new business growth and retention across personal, specialty, life, and commercial insurance lines. The position partners with Distribution leadership to help strengthen product knowledge and enhance overall effectiveness of Agency Ownership Development Strategists. The role also serves as the local leader for the Agency Ownership Development Schools program. This position is a contractor role supporting Farmers Insurance and is not a full-time employment opportunity directly with Farmers Insurance.

Requirements

High School Diploma or equivalent required.
Property and Casualty and Life and Health licenses required. Upon Hire ^.
Minimum of five years sales, marketing or insurance experience including knowledge of Personal Lines, Specialty, Life and Commercial lines product knowledge.
Knowledge of Farmers systems, tools and current sales management technology.
Proven written and oral communications.
Strong sales ability; including building rapport, qualifying questions, time management, objection handling and closing.

Nice To Haves

Bachelors degree preferred.

Responsibilities

Coaches and supports development of a team of Agency Ownership Development Strategists, reinforcing expectations, the importance of accountability, and performance standards.
Supports leadership, sales, and business development capabilities to help Agency Ownership Development Strategists prepare for future agency ownership and entrepreneurial success.
Conducts regular coaching sessions, performance assessments, and development planning feedback aligned to individual growth paths and program milestones.
Promotes the Farmers® value proposition and supports performance across multiple insurance lines of business, including personal, specialty, life, and commercial.
Collaborates with Distribution, Product, and Marketing partners to align strategies and improve market execution
Coaches Agency Ownership Development Strategists on customer engagement strategies, sales development, and business planning skills that support long-term agency growth.
Reinforces professional development expectations, including additional licensing, ongoing training, and mastery of product, underwriting, and market knowledge.
Guides Agency Ownership Development Strategists in their strategic business development, leadership behavior, and operational discipline activities.
Leverages AI‑enabled systems and other available resources to help Agency Owner Development Strategists enhance sales effectiveness.
Identifies and evaluates third‑party lead providers.
Analyzes lead return on investment and conversion performance to help optimize available marketing and acquisition strategies.
Develops and maintains strategic referral partnerships to support sustainable pipeline growth.
Oversees daily and weekly sales activity by using technology platforms, processing systems, and reporting resources.
Uses performance data, pipeline metrics, and reporting to monitor results, identify trends, and drive continuous improvement.
Participates in recruiting, interviewing, and onboarding of Agency Ownership Development Strategists.
Performs other duties as assigned.