Aftermarket Product Manager

Alfred Kärcher SE & Co. KG•Springdale, AR

41d

About The Position

This is how you WOW: Defines product strategy and roadmaps. Recommends new products and existing product enhancements and priorities based on market research, industry-specific requirements and new trends. Identifies areas for growth and creates strategic product line roadmaps to help drive adoption of the new products that meet customer needs. Plans and manages product launches including creation and/or contribution to launch content. Analyze competition and recommend product(s) to fill gaps in current product offering and improve our competitive position. Manage all phases of assigned projects, from kick-off to implementation. Collaborates with a wide variety of functional areas such as sales, engineering, marketing, manufacturing, and operations to develop and provide product definitions responsive to customer needs and market opportunities. Coordinates and develops marketing, sales, and financial plans for the product line. Provides financial and technical justification for product selection and definition. Reviews progress continually through product life cycle to ensure attainment of objectives. Serve as the primary product contact for distributor technical and commercial inquiries, synthesizing this feedback into actionable product improvements and future accessory development. Actively pursue marketing / product intelligence through continuous dealer, sales and customer contact. Conduct deep dives into pressure washer technology trends, competitive accessory offerings, and common product needs to maintain a robust and competitive product line. Design and execute targeted distributor sales programs (e.g., seasonal specials, volume discounts, introductory bundles for new accessories) to drive sell-through and increase market share.

Requirements

Bachelor's degree is required (MBA preferred)
5+ years of progressive experience in Product Management, Parts Management, or Sales/Marketing within an industrial or technical B2B environment.
Industry Knowledge: Strong foundational technical knowledge of pressure washer systems and their core components is a significant advantage.
Have a broad knowledge of business to understand KNA’s business objectives, marketing strategy, brand strategy, and distribution channels.
Possess a strong working knowledge of marketing, cost accounting, finance, supply chain management, and vendor relation management.
Develop a clear understanding of KNA's vision and the role various brands play within its structure.
Possess the ability to create brand vision, mission, objectives, strategies, and tactics to develop effective product plans to support KNA’s Business Plan.
Must have the ability to work with cross-functional teams as a facilitator. Set high standards and expectations and lead by example.
Meet or exceed agreed-upon objectives and goals.
Must have working knowledge of Google Docs.
Must have strong presentation skills.
Standing for 8 hours and frequent walking required.
The employee must regularly lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception and the ability to adjust focus.
While performing the duties of this job, the employee is regularly required to stand and reach with arms and hands.

Nice To Haves

Ecommerce Distribution background preferred
SAP experience is a significant advantage.

Responsibilities

Defines product strategy and roadmaps.
Recommends new products and existing product enhancements and priorities based on market research, industry-specific requirements and new trends.
Identifies areas for growth and creates strategic product line roadmaps to help drive adoption of the new products that meet customer needs.
Plans and manages product launches including creation and/or contribution to launch content.
Analyze competition and recommend product(s) to fill gaps in current product offering and improve our competitive position.
Manage all phases of assigned projects, from kick-off to implementation.
Collaborates with a wide variety of functional areas such as sales, engineering, marketing, manufacturing, and operations to develop and provide product definitions responsive to customer needs and market opportunities.
Coordinates and develops marketing, sales, and financial plans for the product line.
Provides financial and technical justification for product selection and definition.
Reviews progress continually through product life cycle to ensure attainment of objectives.
Serve as the primary product contact for distributor technical and commercial inquiries, synthesizing this feedback into actionable product improvements and future accessory development.
Actively pursue marketing / product intelligence through continuous dealer, sales and customer contact.
Conduct deep dives into pressure washer technology trends, competitive accessory offerings, and common product needs to maintain a robust and competitive product line.
Design and execute targeted distributor sales programs (e.g., seasonal specials, volume discounts, introductory bundles for new accessories) to drive sell-through and increase market share.