Aftermarket Product Analyst

Oshkosh•Hagerstown, MD

1d•Onsite

About The Position

JLG began in 1969, when our founder, John L. Grove set out to resolve growing safety concerns in the construction industry. Since then we have been committed to understanding the challenges and delivering innovative solutions to the access market. We partner with customers to provide quality equipment, training opportunities and trusted support within the access industry. We are a global company, and our products—including mobile elevating work platforms, telehandlers, utility vehicles and accessories—can be found all over the world. The Aftermarket Product Analyst will have responsibility for developing Aftermarket product portfolio strategy and tactical action plans for a defined set of parts. Assist in ensuring ensure that the go-to-market strategies are developed and rolled out for the defined part’s classes and groups. To manage the product lifecycle for Aftermarket parts and products. The goal is to expand the product portfolio offering and identify additional market opportunities for current products that are not addressed with the product marketing strategy. Align the product marketing goals with the overall Aftermarket goals. Coordinate the product development process for the Aftermarket. Support the Aftermarket team in coordinating the product development process for the Aftermarket. YOUR IMPACT These duties are not meant to be all-inclusive, and other duties may be assigned:

Requirements

Bachelor’s degree in a related field and two (2) or more years of relevant experience in marketing, business, engineering, or product marketing (equivalent to eight (8) years total in education and experience); or an equivalent combination of education and experience that demonstrates the ability to perform the essential functions of the role

Nice To Haves

Project management experience.
Aftermarket experience.
Business to Business (B2B) marketing experience
Master’s degree in business administration.

Responsibilities

Identify the product lifecycle approach for products.
Ensure the go-to-market strategies are developed and maintained for all part groups.
Participate in the new product development process, providing leadership for the Aftermarket team for the development of new parts, aligning the service bill of materials with the product commodity strategies.
Identify strategic opportunities and develop strategies to expand the product portfolio offering for the Aftermarket.
Coordinate with the Aftermarket teams (e.g. sales, marketing, communications, pricing, training, customer support, etc.) to apply an overall marketing strategy for the product offered to the market.
Work with the new equipment teams to ensure an aligned market approach for product with the product lifecycle management market approach.
Ensure that the product marketing team and the Marketing and Communication Team are aligned with the go-to-market strategy and the communications support needed for the product portfolio.
Create value added promotions and establish branding requirements for products.
Work with the Global Procurement Supply Chain (GPSC) buyers to develop a source-to-market strategy to maximize profit.
Present strategies to Senior Management for Aftermarket.
Work with the pricing team to identify pricing strategies to support the product go-to-market strategies in alignment with Aftermarket goals.
Provide input for product planning through the demand forecasting effort.
Evaluate sales trends, market conditions, customer perspectives and competitors, and obtain sales team input to develop expected sale levels by commodity groups and the competitive landscape.