Affiliate & Content Marketing Specialist

Sally Beauty Holdings•Plano, TX

4d•Hybrid

About The Position

The Affiliate & Content Marketing Specialist supports the day-to-day execution of the brand’s affiliate and creator marketing programs. Reporting to the Manager of Holistic Search Strategy, this role is responsible for the operational tasks that bring affiliate strategy to life across TikTok Shop, MagicLinks, LTK, and traditional affiliate channels including loyalty programs, cashback publishers, and card-linked offers (CLO). This position exists to ensure flawless execution, accurate tracking, and timely reporting that enables the team to optimize performance and scale creator-driven revenue. This is a hybrid role reporting into the support center in Plano Texas.

Requirements

0–2 years of experience in digital marketing, affiliate marketing, influencer marketing, or related field
Bachelor’s degree in Marketing, Communications, Business, or a related field preferred; equivalent experience considered
Familiarity with creator/affiliate platforms (TikTok Shop, MagicLinks, LTK/RewardStyle, or similar) preferred
Experience with affiliate networks such as Commission Junction (CJ), Impact, or Rakuten a plus
Proficiency in Microsoft Excel or Google Sheets for reporting and data tracking
Experience with Google Analytics or similar web analytics tools a plus
Workfront or similar project management tool experience a plus
Understanding of affiliate marketing fundamentals including tracking links, UTM parameters, commission structures, and promotional codes
Familiarity with social commerce trends on TikTok and creator monetization platforms
Basic understanding of loyalty and card-linked offer (CLO) programs preferred
Detail-oriented and highly organized with strong follow-through on tasks and deadlines
Self-starter who is curious about digital marketing trends, especially social commerce and creator economy
Effective communicator, comfortable working cross-functionally with creative, eCommerce, and PR/Influencer teams
Comfortable working with data — can compile reports and identify basic performance trends
Team player invested in collective success and willing to support the broader marketing team as needed
Proactive in flagging issues and surfacing opportunities to manager

Responsibilities

Day-to-day coordination of creator and content affiliate partnerships across TikTok Shop, MagicLinks, and LTK platforms.
Pull and compile weekly performance reports, flag anomalies, and surface insights to manager.
Process creator onboarding, link generation, and commission tracking.
Maintain content calendar for creator deliverables and publish deadlines.
Coordinate sample send-outs and product seeding logistics with internal teams.
Support execution of loyalty, cashback, and card-linked offer (CLO) programs.
Liaise with affiliate network account teams (e.g., Commission Junction) to update promotions, manage publisher placements, and track payout accuracy.
Maintain promotional calendar inputs for affiliate partners.
Assist with briefing agency and publisher partners on campaign priorities and creative needs.
Aggregate data from affiliate platforms and networks into weekly and monthly dashboards.
Track invoicing and billing for affiliate vendors; route approvals through internal workflow tools (Workfront).
Maintain organized documentation of contracts, rate cards, partner contacts, and creative assets.
Coordinate creative asset requests and approvals across channels.
Serve as a coordination point between the affiliate team and PR/Influencer, eCommerce, and Creative teams.
Assist with QA of landing pages, tracked links, and promotional offers for accuracy.
Support manager with research, competitive benchmarking, and ad hoc projects as assigned.