AEO Practice Lead / Incubation

We Are Rosie • Palmetto, GA

9h • Remote

About The Position

This is a consulting engagement with a leading global agency, embedded with a well-known enterprise brand that is building a new Answer Engine Optimization (AEO) capability from the ground up. This role is part of the agency's incubation team, focusing on day-to-day client delivery while establishing the operating model, methodology, and team structure for the practice. It's a hands-on role for a practitioner and program architect who can define processes in a new area, manage client relationships, and hold teams accountable to quality and timelines. The engagement is for 28 weeks with potential to transition to a full-time role on the client side.

Requirements

• Direct experience leading an AEO or GEO program, start to finish.
• Hands-on practitioner knowledge of how AI answer engines source and surface content: structured data, schema markup, content structuring for LLM retrieval, citation tracking and measurement.
• Solid SEO fundamentals underneath it.
• Delivery and program leadership experience in a fast-moving marketing, agency, or consulting environment.
• Strong client-facing communication and relationship management.
• Comfort with ambiguity and building process from scratch.

Responsibilities

• Own daily delivery leadership for the client's AEO program, setting priorities, unblocking the team, and ensuring work ships on time and to standard.
• Stay hands-on in the work itself, not just above it. You'll be in the tools alongside the team.
• Serve as the primary day-to-day point of contact with client-side counterparts, building trust and a reliable operating cadence.
• Define and document the practice's methodology, frameworks, and playbooks so the capability can scale beyond incubation and transfer cleanly to the client.
• Establish prioritization and intake processes that balance real-time client requests against longer-term practice-building work.
• Coordinate across agency partners (strategy, content, SEO, analytics, and leadership) to keep the work aligned with the client's broader marketing and business goals.
• Identify gaps in current tooling, reporting, and measurement for AEO performance, and recommend or build solutions.
• Turn early learnings into repeatable processes, training materials, and staffing recommendations for scaling the team.
• Communicate progress, risks, and recommendations to agency leadership and client stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed