Advocacy Lead- Atlanta, GA

Enthuse Marketing•Atlanta, GA

2d•Onsite

About The Position

Enthuse is an education-led marketing agency. We’re a passionate team of marketers, educators, and instructional designers all dedicated to a singular mission – we teach the world to love our client’s brands. We’re also one of the fastest growing WBENC-certified, 100% women-owned and led marketing agencies in the United States. So, join us and help create engaging content, delivered by world-class storytellers through unforgettable experiences that drive real business results. And do so while taking pride in the fact that each year, we devote a portion of our profits to help empower other women entrepreneurs who often don’t have equitable access to resources like capital, mentorship, and community. The Advocacy Lead will lead initiatives focused on bartender engagement, category education, and on-premise influence-building on behalf of a large spirits portfolio. The Advocacy Lead will serve as a connector between supplier, distributor network, hospitality community, and trade stakeholders while generating actionable market intelligence to shape future commercial and marketing strategies. Reporting to the Channel Intelligence Manager, the Advocacy Lead is passionate about spirits culture, highly connected within the hospitality industry, and experienced in delivering education, building relationships, and translating trade insights into business opportunities.

Requirements

5+ years of experience in spirits, beverage alcohol, hospitality, brand advocacy, or related industries.
Strong understanding of spirits categories, cocktail culture, and hospitality operations.
Exceptional presentation, communication, and relationship-building skills.
Experience delivering educational programming and trade-facing events.
Commercial acumen and ability to connect advocacy efforts to business outcomes.
Strong analytical and observational skills with the ability to synthesize market insights into actionable recommendations.
Ability to tailor communications for a variety of on-premise environments.
Strong budget management skills.
Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required.
Must have access to reliable transportation to travel to and from accounts.
Desire for mentorship and willingness to contribute to team culture.

Nice To Haves

Existing network within the bartending and beverage community preferred.
Bilingual (English and Spanish-speaking) a plus.

Responsibilities

Maintain all legal and marketing code guidelines
Build authentic relationships with bartenders, beverage directors, bar owners, retailers, distributor partners, and industry influencers.
Develop and execute advocacy strategies that strengthen a spirits portfolio’s reputation and influence within the spirits and hospitality community.
Represent the portfolio at trade events, industry conferences, tastings, cocktail competitions, and customer activations.
Conduct staff trainings, trade seminars, customer workshops, and distributor education sessions.
Design and deliver engaging educational programs focused on spirits categories, production methods, cocktail culture, and brand storytelling.
Help customers improve category understanding, menu development, cocktail execution, and premiumization opportunities.
Gather qualitative and quantitative insights from customers, bartenders, distributors, and industry stakeholders.
Complete accurate and timely management of agency initiatives including: Budget and expense management, All reporting responsibilities, Tracking and management of performance data using agency-appointed platforms
Serve as key liaison for the portfolio, distributor, trade and customers within a designated market
Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation
Manage administrative tasks with attention to meeting agency compliance guidelines and standards.