Advocacy Lead- Boston, MA

Enthuse-Marketing•Boston, MA

2h•$105,000 - $120,000•Onsite

About The Position

Enthuse is an education-led marketing agency dedicated to teaching the world to love client brands. As a fast-growing WBENC-certified, 100% women-owned and led agency, we seek passionate marketers, educators, and instructional designers to create engaging content and unforgettable experiences. We also empower women entrepreneurs by donating a portion of our profits annually. The Advocacy Lead will spearhead initiatives focused on bartender engagement, category education, and on-premise influence for a major spirits portfolio. This role acts as a crucial link between suppliers, distributors, the hospitality community, and trade stakeholders, gathering market intelligence to inform future commercial and marketing strategies. Reporting to the Channel Intelligence Manager, the ideal candidate is deeply immersed in spirits culture, well-connected in the hospitality industry, skilled in education and relationship-building, and adept at translating trade insights into business opportunities.

Requirements

Must be based within a 30-minute commuting distance of the designated market.
5+ years of experience in spirits, beverage alcohol, hospitality, brand advocacy, or related industries.
Strong understanding of spirits categories, cocktail culture, and hospitality operations.
Exceptional presentation, communication, and relationship-building skills.
Experience delivering educational programming and trade-facing events.
Commercial acumen and ability to connect advocacy efforts to business outcomes.
Strong analytical and observational skills with the ability to synthesize market insights into actionable recommendations.
Ability to tailor communications for a variety of on-premise environments.
Strong budget management skills.
Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required.
Must have access to reliable transportation to travel to and from accounts.
Desire for mentorship and willingness to contribute to team culture.

Nice To Haves

Existing network within the bartending and beverage community preferred.
Bilingual (English and Spanish-speaking) a plus.

Responsibilities

Maintain all legal and marketing code guidelines.
Build authentic relationships with bartenders, beverage directors, bar owners, retailers, distributor partners, and industry influencers.
Develop and execute advocacy strategies to enhance a spirits portfolio’s reputation and influence within the spirits and hospitality community.
Represent the portfolio at trade events, industry conferences, tastings, cocktail competitions, and customer activations.
Conduct staff trainings, trade seminars, customer workshops, and distributor education sessions.
Design and deliver engaging educational programs on spirits categories, production methods, cocktail culture, and brand storytelling.
Assist customers in improving category understanding, menu development, cocktail execution, and premiumization opportunities.
Gather qualitative and quantitative insights from customers, bartenders, distributors, and industry stakeholders.
Manage agency initiatives including budget and expense management, all reporting responsibilities, and tracking/management of performance data using agency-appointed platforms.
Serve as a key liaison for the portfolio, distributor, trade, and customers within a designated market.
Develop and deepen knowledge in spirits across several categories and skills in verbal and written presentation.
Manage administrative tasks with attention to meeting agency compliance guidelines and standards.