Advertising Specialist

the Client•Framingham, MA

13d•Hybrid

About The Position

The Digital Marketing Supervisor supports the Digital Marketing Manager on the strategy, execution, optimization, and analysis of paid social campaigns on the In-House media buying team. This role requires expertise in Paid Social platforms, clear communication with stakeholders, proactive problem-solving, and a focus on improving campaign results. The specialist will stay current on industry trends and platform capabilities, identify opportunities for improvement, and share insights with internal teams. They will also participate in cross-functional digital marketing knowledge sharing.

Requirements

Expert knowledge of Meta Ads Manager required
Experience with Microsoft Office suite is required, particularly Excel
Related experience with a media agency, vendor or client-side media/marketing
Team player who is collaborative while being an effective communicator
Ability to interpret and analyze data and present it to a variety of stakeholders
Results driven, detail-oriented, and self-motivated
Excellent project management skills
Agile worker in fast-paced environment
General understanding of digital analytics platforms (e.g., Adobe Analytics)
3–4 years of hands-on paid social media planning and buying experience
Bachelor's Degree in Marketing, Advertising, Communications or related field

Nice To Haves

Experience with Pinterest and TikTok a plus
Retail and/or performance marketing experience is a plus
Additional experience with executing and measuring various forms of digital media is a plus

Responsibilities

Build Digital Marketing Expertise
Demonstrate Paid Social subject matter expertise, communicate clearly with stakeholders, proactively solve problems, take ownership of campaign execution, reporting, and continuously seek opportunities to improve results.
Stay current on Paid Social platform capabilities, industry trends, and emerging opportunities, bringing recommendations and new ideas to the team.
Identify opportunities and share insights, best practices, and recommendations with internal teams to improve campaign performance.
Participate in cross-functional digital marketing knowledge sharing and education.
Drive Results (Plan, Execute, Measure)
Manage day-to-day activation and execution of all paid social campaigns from setup through launch and reporting, serving as primary point-of-contact with planning / brand teams.
Lead reporting, monitor campaign performance and provide actionable insights to ensure performance goals are met.
Support Paid Social Manager with media planning and strategy.
Lead and oversee campaign processes, documentation, and partner communications on trafficking, campaign management, reporting, and optimizations.
Innovative thinker with demonstrated experience in identifying and executing A/B tests to improve performance.
Cross-Functional Collaboration
Collaborate effectively across Planning, Measurement, Creative, Brand Marketing, agency, and platform partners while maintaining a solution-oriented mindset and delivering high-quality work.
Partner with creative teams on best practices, briefs and feedback to ideate content to drive results.
Work closely with and train Digital Marketing Specialist on campaign execution and platform management.
Collaborate with In-House buying team (paid search, affiliate, online video) on cross-channel strategy and execution.
Cultivate and strengthen strategic partnerships with platform partners and external vendors.