Advertising Sales Executive

Midwest Communications•Peoria, IL

7d•Onsite

About The Position

Midwest Communications, Inc. in Peoria, IL is seeking an Advertising Sales Executive. As our Advertising Sales Executive, you will be responsible for developing and maintaining advertising relationships with local and regional businesses by providing integrated marketing solutions across radio, digital, and event platforms. This role focuses on prospecting new business, growing existing accounts, and delivering measurable results for clients through strategic media planning. The radio stations you will be working with may include 1470-100.3 WMBD, 93.3 The Drive, 104.9 The Wolf, Mix 106.9, KZ 102.3, 102.7 Super Hits and Freedom 95.9.

Requirements

Have a bachelor’s degree in marketing, communications, business, or related field, or equivalent experience.
Have previous sales experience in media or advertising sales.
Have the proven ability to prospect, close business, and manage a book of accounts.
Have strong communication, presentation, and negotiation skills.
Be self-motivated, goal-oriented, and be able to work independently.
Have a valid Illinois driver’s license and reliable transportation.

Responsibilities

Prospect, develop, and maintain new and existing advertising accounts.
Conduct needs assessments with clients to understand business goals and target audiences.
Create and present customized advertising and marketing solutions utilizing radio, digital, and promotional platforms.
Prepare proposals, negotiate rates, and close sales to meet or exceed revenue goals.
Collaborate with programming, production, and digital teams to ensure effective campaign execution.
Maintain accurate records of sales activity, forecasts, and client communications in the CRM system.
Provide ongoing account management, including campaign performance reviews and renewal recommendations.
Attend client meetings, networking events, and community functions to build market presence.
Stay informed on market trends, competitor offerings, and industry best practices.