Advertising Paid Search Strategist - Ecommerce
About The Position
As an Advertising Paid Search Strategist, you are the strategic lead and primary advisor for a portfolio of Rithum's enterprise and strategic advertising clients. You define and execute sophisticated media strategies that connect client business goals to measurable performance outcomes, and you partner across Client Success, Technical Account Management, and Product so that execution holds up as client needs evolve. You are accountable for the growth and performance of the portfolio you own, and for the expert-level platform judgment that client stakeholders and internal teams rely on when making investment decisions. At Rithum, all team members are expected to leverage AI to work smarter, accelerate decision-making, automate repeatable work, and improve outcomes. You are encouraged to continuously identify opportunities to apply AI, data, and scalable processes to enhance productivity, drive innovation, and deliver greater value for our clients, partners, and teams while maintaining appropriate judgment, quality, security, and compliance.
Requirements
- 3+ years of experience in digital advertising, media buying, or ecommerce marketing, with proven success managing enterprise or strategic accounts
- Demonstrated ability to develop strategic advertising plans that drive performance and align with client business objectives
- Hands-on experience with major platforms such as Google Ads, Bing Ads, Meta Ads, and ChatGPT
- Strong analytical capability, including conducting in-depth analysis and presenting insights to clients and internal teams using dashboard and visualization tools (e.g. Tableau, Looker, Power BI)
- Demonstrated ability to manage and forecast advertising budgets, making data-driven decisions to maximize efficiency and achieve performance targets across campaigns
- Exceptional communication skills, with the ability to translate complex advertising concepts into clear guidance for technical and non-technical audiences
- Experience navigating cross-functional teams in a fast-paced environment and managing multiple stakeholders
- Strong AI fluency, with experience integrating AI tools into day-to-day workflows and processes to drive efficiency, enhance analysis, and scale impact
- Experience using AI tools (e.g., ChatGPT, Microsoft Copilot, Claude) to improve productivity through research, communication, analysis, documentation, automation, workflow optimization, and decision-making.
Nice To Haves
- 5+ years of experience in digital advertising, media buying, or ecommerce marketing, with proven success managing enterprise or strategic accounts
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred
- Experience in a SaaS, agency, or eCommerce technology company
- Familiarity with retail media networks, digital merchandising, and performance attribution methodologies
- Previous experience mentoring or coaching peers or junior team members
Responsibilities
- Serve as the strategic advertising lead across a portfolio of high-value enterprise and strategic clients, driving planning, execution, and optimization of campaigns across digital marketing and retail media platforms
- Lead discovery and strategic planning sessions to define media strategies that align with client objectives, platform capabilities, and channel best practices
- Translate client business goals into comprehensive media plans, and own execution and optimization across budgets, bids, audiences, and creative
- Provide advanced performance analysis and insight that guides campaign strategy and investment decisions, incorporating attribution models, pacing, and return on ad spend (ROAS)
- Cultivate strong relationships with client stakeholders, acting as a trusted advisor who proactively identifies opportunities for growth, efficiency, and innovation
- Serve as a subject matter expert in Rithum's media products and tooling, educating clients on new features, platform enhancements, and industry trends
- Track emerging media channels, platform updates, and advertising trends, and apply them to forward-looking client strategy
- Collaborate with Client Success Managers, Technical Account Managers, and Product to align execution and product feedback to client goals and evolving needs
- Mentor Advertising Account Managers, share best practices, and improve team-wide executional consistency
Benefits
- Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
- A 6% 401(k) match
- Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
- 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
- Accident, critical illness, and hospital indemnity insurance
- Pet insurance
- Legal assistance and identity theft insurance plans
- Life insurance 2x salary
- Access to the Calm app and the Employee Assistance Program
- $65/month Remote work stipend for internet
- Culture and team-building activities
- Tuition assistance
- Career development opportunities
- Charitable contribution match up to $250 per year
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
