Advertising Data Analyst

CDS Global•New York, NY

5d•$75,000 - $95,000•Onsite

About The Position

Hearst Television is seeking a Advertising Data Analyst. The Advertising Data Analyst will support all measurement, reporting, and analytics functions tied to Hearst Television’s digital advertising campaigns. This role is responsible for producing dashboards, translating performance data into actionable insights, and supporting the strategic execution of the advertising roadmap. Reporting directly to the Vice President, Advanced Advertising, this person will assist in attribution, data integration, client insights, and internal platform performance delivery. This role requires in-office presence. Candidates may be considered for this role at any Hearst Television location.

Requirements

Bachelor’s degree in Business, Marketing Analytics, Statistics, or related field
2+ years in digital marketing, advertising operations, or campaign analytics
Experience with Power BI, Excel, and basic data visualization tools
Familiarity with advertising KPIs such as CTR, ROAS, CPV, and conversion tracking
Strong communication and organizational skills
Proactive problem-solver and collaborator across teams

Responsibilities

Develop regular performance dashboards and campaign reports using Power BI
Support attribution and performance analysis across digital advertising channels
Deliver insights that inform sales, product, and platform performance
Assist in the management of data pipelines across CRM, OMS, and DSPs
Execute insights-driven action plans under direction of VP, Advanced Advertising
Ensure reporting accuracy, consistency, and timely delivery to internal stakeholders
Support activation of AI-driven optimization and campaign pacing strategies
Monitor and document KPI trends across active campaigns and platform usage