Ads Measurement Lead - UCAN (Scaled Solutions)

Netflix•New York, NY

5d•$250,000 - $410,000

About The Position

Netflix’s Ads Measurement team is seeking a Measurement Lead to support the product testing, launch, and scaling of audience and campaign measurement products. As a member of the Scaled Solutions team, you will serve as a point of contact between Product, Sales Solutions and the rest of the Measurement team, to bring our new measurement solutions to market. You will be a single-threaded owner in the testing, launch, and ongoing effectiveness of both third-party (3P) and first-party (1P) measurement products, ensuring they meet the needs of Netflix’s advertising clients and internal stakeholders in the US and CA. The role requires a deep understanding of the measurement landscape, an understanding of industry best practices and ability to translate those internally for the benefit of our clients. This is an experienced, high-impact role requiring autonomy, strategic thinking, and a strong ability to drive cross-functional alignment and execution.

Requirements

8+ years of experience in digital media, ad tech, measurement, or product operations, with a track record of independently owning complex projects or functions.
Experience with omnichannel marketing, attribution models, conversion tracking, ROI measurement and optimization, particularly with performance advertisers.
Familiar with measurement methodologies across verticals and the advertising measurement ecosystem of 1st & 3rd party solutions.
Project management experience dealing with high volume of measurement requests.
Demonstrated ability to create and lead client facing analysis, including calls and in-person presentations, to drive data driven recommendations.
Knowledge of clean room measurement use cases, ability to interpret client requests.
Experience querying and interpreting measurement outcomes in data clean rooms.
Familiar with infrastructure based on one (or more) of these environments: ADH, AMC, Meta AA, Snowflake, AWS, Infosum, LiveRamp, Habu.
Proficient with query languages like SQL, exposure to multi-party collaboration a plus.
Experience partnering with Product, Engineering, and external vendors to enable new solutions, and understanding of product go-to-market processes.
Demonstrated ability to work autonomously, prioritize effectively, and drive outcomes in a fast-paced, cross-functional environment.
Excellent problem-solving skills, with a bias for action and attention to detail.
Skilled communicator, comfortable managing multiple stakeholders and translating technical concepts for diverse audiences.
Strategic thinker who can balance near-term execution with long-term vision.
Comfortable working without direct reports, and able to influence cross-functionally.

Responsibilities

Serve as point of contact for the 1:many measurement needs of performance advertisers and agencies – from discovery, to consultation and recommendation.
Lead and contribute to agency facing exploration, including calls and in-person presentations, to identify needs, opportunities, methodology discussion, reporting specificity, and appropriate stakeholders and next steps.
Ensure test campaign success and GTM readiness for 1P measurement solutions and custom measurement via DCR; develop campaign set up best practices and scaling enablement guides.
Be the single-threaded partner to drive performance measurement POV and testing plans/learning agendas with performance agencies across multiple advertisers.
Build scalable testing frameworks for multiple brands where applicable to drive GTM efficiency particularly with respect to beta testing and client collaboration.
Serve as the escalation 1:many starting point for sales and clients across 1P/3P solutions, including issues related to measurement products, performance results interpretation, and coordinating with Product and Sales Solutions to resolve challenges efficiently.
Identify opportunities to streamline processes, improve integration efficiency, and enhance the overall quality and reliability of measurement solutions.
Ensure all measurement solutions—1P and 3P—are ready for scale, supporting documentation, training, and enablement for the Measurement team and other stakeholders as relevant.