Ads Manager (Remote)
Plan Left
•Remote
About The Position
Join our digital marketing agency as an Ads Manager to oversee paid advertising campaigns for multiple clients. This role requires full ownership of campaigns, managing them independently while collaborating with our marketing team to achieve measurable ROI. Deliverables include campaign management, media creation & strategy, and reporting & communication. The ideal candidate is self-motivated, comfortable working independently, and thinks like an owner, proactively identifying opportunities and driving results without constant oversight.
Requirements
- 5+ years managing paid advertising campaigns (Google Ads, Meta Ads required)
- Proven track record of managing $10K+ monthly ad budgets
- Demonstrated experience with A/B testing methodologies and statistical significance analysis
- Experience assisting with or directing media creation for digital campaigns
- Experience working in an agency environment managing multiple client accounts
- Google Ads certification (required)
- Strong analytical skills and proficiency with Google Analytics, Google Tag Manager
- Ability to take full ownership of accounts with minimal supervision
- Excellent written and verbal communication skills
- Self-motivated and able to work independently
- Experience with reporting tools (Google Data Studio, Looker Studio, or similar)
Nice To Haves
- Meta Blueprint certification (preferred)
- LinkedIn Ads experience
- Microsoft Ads (Bing) experience
- Experience with landing page optimization and CRO
- Experience with unit testing frameworks for digital marketing campaigns
- Basic design skills (Canva, Adobe Creative Suite basics)
- Familiarity with CRM systems (particularly lead tracking and attribution)
- E-commerce advertising experience (Shopify, WooCommerce)
- Local service business advertising experience
- Experience with JIRA or project management tools
Responsibilities
- Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms
- Take full ownership of campaign performance and results from strategy through execution
- Manage multiple client ad accounts simultaneously with varying budgets and objectives
- Conduct keyword research, audience targeting, and competitive analysis
- Design and execute comprehensive A/B testing strategies for ad copy, creatives, landing pages, and audiences to continuously improve performance
- Implement unit testing methodologies to validate campaign components before launch
- Monitor campaign performance daily and make data-driven optimizations
- Manage ad budgets efficiently to maximize ROI for clients
- Assist with media creation including ad copy writing, creative briefs, and basic graphic design coordination
- Proactively research and recommend new media opportunities and platforms to expand client reach
- Lead discussions with clients and team about emerging advertising channels and innovative campaign approaches
- Develop advertising strategies aligned with client business goals
- Stay current on platform updates, best practices, and industry trends
- Identify opportunities for campaign expansion and improvement
- Recommend budget adjustments based on performance data
- Collaborate with content and design teams on ad creative needs
- Create clear, actionable monthly performance reports for clients
- Provide strategic recommendations based on campaign data and market insights
- Communicate campaign performance, insights, and recommendations to account managers
- Participate in client calls when needed to discuss strategy and results
- Track and report on key metrics: CPA, ROAS, CTR, conversion rates, etc.
Benefits
- Monthly retainer with potential for growth to full-time
- Opportunity to take on additional client accounts as we grow
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
