Admissions Representative at Aspire Charter Academy (Part Time)

National Heritage Academies•Gary, IN

About The Position

The Admissions Representative (AR) performs field marketing to build awareness and consideration among parents and to recruit and enroll new families. The role divides time between the school and the local community, developing and carrying out a school-specific marketing strategy through community events, recruitment fairs, school tours and on-site events, parent outreach, and social media. The AR uses CRM systems, population mapping tools, and other data sources to document activities, guide strategic planning, assess campaign effectiveness, and make informed recommendations. The role also builds relationships with parents, community partners, and other stakeholders; supports prospective families throughout the enrollment process; and collaborates with school leadership and cross-functional teams on recruitment, onboarding, and family engagement.

Requirements

Excellent written and verbal communication skills.
Customer-centric mindset and motivation to attract and retain parents.
Experience planning events and managing project delivery.
Ability to build strong relationships and communicate effectively with diverse audiences.
Ability to analyze and report data using CRM systems, Excel, and other platforms.
Ability to work independently with an entrepreneurial and solution-oriented mindset.
Strong sales-closing aptitude.
Adaptability and ability to manage uncertainty and ambiguous situations.
Critical thinking, time management, urgency, and problem-solving skills, including when disruptions occur.
Ability to plan and manage annual budgets efficiently and accurately.
Proficiency with social media platforms such as Facebook, Twitter, and Instagram.
Demonstrated proficiency in Microsoft Office Suite and CRM (Dynamics) or sales management tools.

Nice To Haves

Bachelor’s degree in marketing, business, or a related field preferred.
Prior experience in recruitment-related work and a sales background are desirable.
Innovative and results-driven approach.

Responsibilities

Develop and execute a school-specific marketing strategy to promote awareness, generate leads, and drive enrollment.
Analyze campaign data and metrics, recommend optimizations, and report field marketing activities, results, and KPIs to stakeholders and management.
Build relationships with community partners, parent groups, and other local stakeholders to connect with parents and raise awareness.
Represent the school at community events, recruitment fairs, and other outreach initiatives.
Guide and support parents and external partners, invite prospective families to school events, and serve as the main contact for project-related communications.
Collaborate with cross-functional teams on lead generation and marketing initiatives to attract and onboard families.
Use and oversee CRM, Marketo, and social media platforms to plan activities and capture and analyze data.
Work with school leadership and staff on recruitment and onboarding activities.
Recruit siblings of current students and encourage word-of-mouth referrals.
Use monthly outreach strategies—including calls, texts, tours, home visits, and events—to keep new families engaged and informed and reduce attrition.
Manage multiple engagements while adhering to project timelines, budgets, and quality standards.
Perform other duties as assigned.