Admissions Director (86586)

Regency Integrated Health Services•Boerne, TX

10d•Onsite

About The Position

The Admissions Director manages the admission systems through oversight of the Admissions Coordinator, management of the facility or multi-facility sales and business development teams, and building strong working relationships with hospital liaisons. This role is responsible for promoting the services of the facility to generate inquiries, gathering and communicating information necessary for the interdisciplinary team to determine appropriate admissions. The Admissions Director is responsible for building and growing revenue through inquiry and census growth, ensuring a smooth patient transition to the facility, overseeing the timely and accurate completion of admission agreements and welcome packets, and accurate communication to the clinical team and other department heads. This position involves developing and maintaining relationships with existing customers and developing new referring relationships within the medical professional community, including physicians, social service departments, hospital discharge planners, governmental agencies, and other professionals or groups that may influence inquiries. The role directs facility sales and business development efforts, manages and trains the internal backup sales/admission team, and oversees the marketing budget, sales and business development planning meetings, and marketing events. The Admissions Director must understand and be able to explain the facility's products, services, and benefits, assess residents for admission by reviewing charts and explaining admission suitability, and understand and explain financial eligibility. This role requires developing and updating a weekly 30/60/90-day Sales and Business Development Plan, screening potential referrals using clinical and financial grids, and ensuring timely response to hospital calls regarding potential admissions. The Admissions Director is also responsible for developing policies and procedures related to inquiries, tours, and admissions, completing Customer Service QA forms, participating in community clubs and associations, planning community-invited special events, staying current with healthcare trends, reviewing unoccupied beds, ensuring the facility is tour-ready, and assisting with the customer service program. This role may also involve off-hour, holiday, and weekend on-call duty.

Requirements

High School diploma.
Excellent customer service and interpersonal skills.
Problem-solving and decision-making abilities.
Ability to work well with an interdisciplinary team.
Experience working in a skilled nursing facility is desired.
Must understand and be able to explain products, services and benefits offered by facility to referral sources, potential residents family members and other inquirers.
Be able to review a potential resident’s chart and explain to a licensed nurse some of the reasons the facility would or would not be able to admit the potential resident.
Read and familiarize self with Nursing Home regulations.
Read and understand the past facility surveys and 5-star rating system and be able to explain to the Administrator how you would explain the survey process and results along with the 5-star rating system to both a potential resident family and also to the referral source.
Be able to understand and explain financial eligibility to a referral source, potential referral or a family member.
Develop and update a weekly a 30/60/90-day Sales and Business Development Plan.
To be able to screen a potential referral utilizing the clinical and financial grids.
Uses Referral Screening form to screen residents.
Ensure PASSR is completed upon admission.
The sales staff should be responsive to calls from hospitals regarding potential admissions and respond to these calls within 30 minutes.
Completes Customer Service QA form and provides to appropriate facility, regional and corporate teams when complaint from assigned account including but not limited to case managers, social workers, physicians, patients and family members of patients.
Be an active member in community clubs or association specific to facility resident population.
The sales team should plan on at least one community invited special event each quarter.
Stay current and familiarize self with current healthcare and community trends including but not limited to Alternative Payment Models and changes in accounts, competitors or healthcare community.
Reviews list of unoccupied beds and make preadmission reservations according to the type of case and accommodations required daily and unnecessary.
Ensures that a model room is maintained in the facility and that the facility is tour ready, notifying appropriate departments when areas are deficient.
Responsible in the absence of an Admissions Coordinator for the completion of Admissions Surveys and scorecard.
Assisting with maintaining and implementation of the facility customer service program and objectives to include but not limited to customer service orientation for new and current employees.
Attend daily huddle calls with regional team.
Input demographic, financial and waitlist information into Electronic Medical Director for all referrals.
Maintain and update Admissions Team Meeting form daily in the absence of an Admissions Coordinator.
Participates in off hour, holiday and weekend on call duty as assigned.

Nice To Haves

Bachelor's Degree in Marketing, Business, or other related field is desired.
Experience working in a skilled nursing facility is desired.

Responsibilities

Manage the admission systems through oversight of the Admissions Coordinator, management of the facility or multi-facility sales and business development teams, and building strong working relationships with hospital liaisons.
Promote the services of the facility to generate inquiries, gathering and communicating information necessary for the interdisciplinary team to determine appropriate admissions.
Build and grow revenue through inquiry and census growth.
Ensure a smooth patient transition to the facility.
Oversee the timely and accurate completion of admission agreements and welcome packets.
Ensure accurate communication to the clinical team and other department heads.
Develop and maintain relationships with existing customers and develop new referring relationships within the medical professional community (physicians, social service departments, hospital discharge planners, governmental agencies, etc.).
Direct facility sales and business development efforts.
Manage and train the internal backup sales/admission team on inquiries, tours, and closing skills.
Oversee the marketing budget, sales and business development planning meetings, and all marketing events.
Promote facility services, including nursing and therapy services.
Conduct facility tours.
Develop and document the results from monthly community education/awareness programs.
Participate in morning department head meetings by providing admission/readmission information and upcoming promotional activities.
Develop a 30/60/90-day sales call calendar to include hospitals, physicians, home health, hospice, assisted livings, retirement communities, etc.
Conduct sales calls, attend business development events, and screen referrals for potential admission (out of facility 75% of the time).
Understand and explain products, services, and benefits offered by the facility.
Assess residents for admission by reviewing charts and explaining admission suitability.
Understand and explain financial eligibility to referral sources, potential referrals, or family members.
Develop and update a weekly 30/60/90-day Sales and Business Development Plan.
Screen potential referrals utilizing the clinical and financial grids.
Ensure PASSR is completed upon admission.
Respond to hospital calls regarding potential admissions within 30 minutes.
Provide referral special events at referral locations or at the facility quarterly.
Develop and update policies and procedures pertaining to inquiries, tours, and admissions.
Complete Customer Service QA forms and provide to appropriate teams when a complaint is received.
Be an active member in community clubs or associations specific to the facility resident population.
Plan at least one community-invited special event each quarter.
Stay current and familiarize self with current healthcare and community trends.
Review lists of unoccupied beds and make pre-admission reservations.
Ensure that a model room is maintained and the facility is tour ready.
In the absence of an Admissions Coordinator, complete Admissions Surveys and scorecard.
Assist with maintaining and implementing the facility customer service program and objectives.
Attend daily huddle calls with the regional team.
Input demographic, financial, and waitlist information into Electronic Medical Director for all referrals.
Maintain and update Admissions Team Meeting form daily in the absence of an Admissions Coordinator.
Participate in off-hour, holiday, and weekend on-call duty as assigned.
Other duties as assigned.