Admissions Counselor

Gardner Webb University•Boiling Springs, NC

11d•Onsite

About The Position

Gardner-Webb University is seeking an Admissions Counselor to work closely with the Undergraduate team to promote, recruit, and enroll the incoming class for each semester. The role involves matriculating a required number of new students from a specific geographic territory annually, meeting weekly goals for external contacts, campus visits, applications, admits, and commitments. The counselor will develop strategies to generate interest in the university, build relationships with school counselors, and maintain reports on prospective students. This position requires acting as a spokesperson at recruitment functions, coordinating high school visits, conducting interviews and presentations, and setting up virtual meetings. Maintaining communication with applicants via a CRM system and collaborating with university staff and faculty are key responsibilities. The counselor will also build and maintain relationships with prospective students, serving as their primary resource throughout the admissions process. Other projects may be assigned by the supervisor.

Requirements

Bachelor’s degree required.
Proficient in Microsoft Word, Excel, Outlook, and current in social media.
Possess personal characteristics and values consistent with the mission of GWU: friendly, approachable, patient, caring, flexible, professional, self-directed, trustworthy, committed to task, and the ability to maintain confidentiality and privacy.
Possess strong oral and written communication skills.
Ability to maintain frequent contact with prospective students.
Ability to effectively present information and respond to questions from students, families, groups, school administrators, and the general public.
Ability to maintain the highest forms of professionalism at all times and under various circumstances.
Ability and license to operate a motor vehicle.
Ability to lift and transport up to 50 pounds.

Nice To Haves

Admissions experience preferred.

Responsibilities

Matriculate a required number of new students from a specific geographic territory annually.
Complete weekly goals of a predetermined number of external contacts, prospective student visits to campus, new applications, new admits, and new commitments to the University.
Create strategies to generate interest in Gardner-Webb University and to ensure there are an adequate number of applications to meet goals within the assigned geographic territory.
Develop a good working relationship with school counselors in all primary client schools.
Maintain a weekly report of all applied students within their geographic territory.
Act as a spokesperson and professional representative for the institution at college fairs and other recruitment functions.
Coordinate and conduct private visits to high schools in territory.
Conduct interviews and presentations with visiting students, parents, and groups.
Attend admission functions held in the evenings and weekends.
Set up Zoom meetings with various constituents including prospective students, school counselors, and parents.
Maintain proper communication and follow-up with all applicants through CRM system.
Work closely with other university staff and faculty to provide additional information to help prospective students commit to GWU.
Build and maintain relationships with prospective students, serving as a primary resource for them throughout the admissions process.
Undertake other projects assigned as needed by supervisor.