Admissions Coordinator

Care Initiatives•Marshalltown, IA

9d•Onsite

About The Position

The Admissions Coordinator drives census growth and payer mix optimization by building strong relationships with referral sources, managing the admissions pipeline end-to-end, and delivering an exceptional intake experience for residents and families. This role blends outside sales, account management, and admissions operations to ensure timely, clinically appropriate placements and high satisfaction.

Requirements

Associate or bachelor’s degree in healthcare, business, marketing, social work, or related field preferred, or equivalent experience.
Two (2) + years in post-acute admissions, healthcare sales, case management, or discharge planning; long-term care experience preferred.
Healthcare experience is helpful but not required.
Proficiency with CRM or referral management systems and Microsoft 365 (Outlook, Excel, Teams).

Nice To Haves

Long-term care experience preferred.

Responsibilities

Develop and execute weekly market coverage to hospitals, other SNF’s as appropriate, assisted living, home health, hospice, physician practices, and care managers.
Maintain account plans for priority sources; identify decision makers, typical clinical needs, and barriers; set SMART goals per account.
Present clinical capabilities, bed availability, and admit criteria; conduct in-service education and case reviews with discharge planners.
Manage the CRM (or referral log): log activities, track stages, update probabilities, and report pipeline metrics weekly.
Partner with central intake to verify insurance/benefits and accelerate authorizations for Medicare Advantage and commercial plans.
Analyze trends (conversion rate, time-to-admit, payer mix) and adjust outreach/messaging to hit monthly and quarterly targets.
Triage new referrals; ensure complete clinical files; coordinate assessments with nursing/therapy; confirm room readiness.
Obtain orders and required signatures; collaborate with central intake to expedite transportation.
Guide residents/families through benefits, paperwork, expectations, and financial discussions in coordination with the business office.
Facilitate interdisciplinary handoff so nursing, therapy, dietary, social services, and housekeeping are aligned before arrival.
Work closely with DON, MDS, DOR, BOM, RDBD, Director of Market Strategy and SSC to balance clinical appropriateness with payer objectives.
Maintain compliance with federal and state regulations regarding admissions, privacy (HIPAA), and anti-steering/anti-kickback standards.
Participate in performance huddles; contribute to QAPI with data on admission barriers, readmissions, and customer feedback.