Grand Canyon University (GCU) is seeking passionate adjunct instructors to help prepare the next generation of professionals and leaders. As an adjunct, you will provide engaging, high-quality instruction while supporting student success in a collaborative, mission-driven environment. The Colangelo College of Business is a Christian business school for servant leaders and innovation based upon ethics, purpose and stakeholder integration to help communities prosper and flourish. Introduction to Marketing: This course introduces models and practices used by contemporary marketers in fast-paced, dynamic, domestic and global markets, including the marketing concept and processes for developing, implementing, and assessing the effectiveness of marketing plans. Building from a foundational understanding of consumer behavior and marketing research, students examine the development and implementation of marketing mix strategies and tactics with an emphasis of how marketing integrates within all aspects of business.
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Career Level
Entry Level