Grand Canyon University (GCU) is seeking passionate adjunct instructors to help prepare the next generation of professionals and leaders. As an adjunct, you will provide engaging, high-quality instruction while supporting student success in a collaborative, mission-driven environment. The Colangelo College of Business is a Christian business school for servant leaders and innovation based upon ethics, purpose and stakeholder integration to help communities prosper and flourish. This course focuses on a behavioral science approach for examining distinct buyer strategies and decision-making processes of purchase by organizational buyers and consumers. Students evaluate external and internal influences, cross-cultural variations, and purchase and post-purchase processes to improve customer satisfaction and customer loyalty.
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Career Level
Entry Level