adidas Club Partner Experience and Engagement Manager

Sports Endeavors•Hillsborough, NC

17d

About The Position

adidas Club Partner Experience and Engagement Manager Job Purpose This role will focus on optimizing the customer experience and value for Soccer.com adidas club partners. Responsibilities will include assessing the current approach to Club engagement, identifying opportunities for improvement, developing and implementing scalable marketing and communication processes and measuring and sharing results.

Requirements

Proven experience managing marketing campaigns – both B2C and B2B experience preferred
Strong understanding of marketing research and marketing analytics
Excellent communication and interpersonal skills, with the ability to build strong relationships with customers and internal teams
Proactive and self-motivated approach, with a focus on innovation and new solutions

Nice To Haves

Experience in youth sports industry a plus

Responsibilities

Develop and maintain strong relationships with top adidas club partners to understand their needs, their organization’s satisfaction with Soccer.com/adidas and opportunities for additional support
Review current strategies to increase club and membership lifetime value
Develop customer database of appropriate contacts at the Club level to support increased engagement
Develop and execute marketing campaigns that will be supported and shared by Club partners
Maintain and communicate applicable reporting, working with internal teams to identify additional opportunities for optimization
Track overall value for individual clubs and work with sales team to communicate opportunities to deliver additional value that will drive retention
Share customer feedback with internal teams to support areas of improvement
Manage Soccer.com/adidas customer advocacy program
Apply successful strategies to adidas/Soccer.com league partnerships