Ad Product Marketing Manager, Media & Entertainment

Roku•New York City, NY

7d•$128,000 - $152,000•Hybrid

About The Position

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the team The Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku's advertising brand positioning, and providing insights and inspiration that helps all businesses maximize their potential in TV streaming. Our team of marketers, strategists, and designers deliver client strategies, research and insights, new product innovations, events and experiences, and more that deliver on Roku's purpose to make TV better for everyone. About the role Roku is seeking a high-performing, results-driven Ad Product Marketing Manager (PMM) to support and scale marketing products and programs with our Media & Entertainment (M&E) partners. This role will be essential in defining how M&E partner-driven solutions are positioned, packaged, and scaled to unlock new segments and accelerate revenue growth. Operating at the intersection of Product, Sales, and Business Development, this PMM will bring structure and clarity to fast-moving, high-impact business lines. You will translate partner capabilities into compelling value propositions, shape cross-functional go-to-market plans and drive internal readiness across Roku’s commercial teams. You will also inform product roadmaps, identify market needs, and ensure new features are prioritized and launched with precision. The ideal candidate is a strategic thinker, a strong storyteller, and a proactive operator who thrives in a fast-paced, high-growth environment. You’ll collaborate cross-functionally, build repeatable playbooks and shape the narratives that position Roku as the leading platform for M&E advertisers and publishers. For New York Only - The estimated annual salary for this position is between $128,000-$152,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

Requirements

5+ years of experience in product or partner marketing for Media and Entertainment publishers/advertisers
Experience in a start-up environment, or you can demonstrate an entrepreneurial approach in your roles and an understanding of working in a low-resource environment.
Ability to clearly communicate vision, roadmap, and results to senior leads inside Roku and at partner organizations
Ability to take on and complete multiple projects simultaneously across short- and long-term time horizons
Outstanding organizational, analytical, written, and presentation skills
Entrepreneurial self-starter who deals well with ambiguity
Proven track record of influencing without authority
Passion for measuring results and making tasks simpler for internal stakeholders
Located in New York, NY
BA/BS degree required

Responsibilities

Lead product marketing strategy for Roku’s M&E advertising solutions, translating product capabilities into clear value for advertisers and partners.
Define and own macro-level messaging, positioning, and narratives across Roku’s M&E ecosystem to drive understanding and differentiation.
Collaborate on go-to-market planning and execution for new products and capabilities, including launches, education, and on-going support.
Package Roku’s M&E ad products, insights, and innovations into compelling stories, sales enablement, and co-marketing assets.
Develop and maintain deep understanding of advertiser needs, use cases, and buying signals to inform positioning, messaging, and GTM strategy.
Use market insights, performance data, and partner feedback to inform product strategy, optimize GTM execution, and improve scale.