Senior Product Marketing Manager- Ad Tech Experience Required!

Freestar•Chicago, IL

1d•Remote

About The Position

The Senior Product Marketing Manager will lead the strategy, positioning, messaging, and execution of go-to-market plans to drive awareness, adoption, and revenue growth for the company’s product portfolio. This role will also oversee comprehensive marketing strategies and go-to-market efforts, focusing on aggressive growth through new business development, product upsells to existing clients and fostering brand awareness. A critical component of this role is taking the lead on product and marketing-focused sales enablement efforts, collaborating closely with the Business Development, Onboarding, and Customer Success teams to arm them with the narratives, tools, and content needed to accelerate revenue growth and maximize customer lifetime value.

Requirements

Proven experience in establishing and leading product marketing functions for a B2B tech/SaaS company.
Must have product marketing experience within the ad tech industry.
Experience in designing a successful inbound marketing strategy focused on mid-market and enterprise companies.
Good understanding of performance marketing, lead generation and funnel development.
A desire and ability to get stuff done in a fast growing company, with a proactive and creative approach.
Strong internal drive to grow as a marketing leader as our company grows.
Excellent verbal and written communication skills.
Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail.
Strong analytical and problem-solving skills.
Strong leadership skills.

Responsibilities

Create, execute, and fully own our marketing plan to drive Freestar’s aggressive growth and help us continue to be a market leader.
Own product-led demand generation to drive qualified inbound leads for our Business Development team, actively engaging at all stages of the sales process.
Find creative ways to drive brand awareness and capture the attention of our potential customers.
Assist in sales enablement initiatives for the Business Development, Onboarding, and Customer Success, including the creation of compelling materials (articles, videos, decks, newsletters, etc.), conducting webinars, and supporting industry events.
Work closely with the CRO and CEO to help determine how we grow faster and win in the market, and then act on those ideas and hypotheses, bringing fresh perspectives to the table.
Analyze target market information to identify and recommend impactful marketing approaches.
Prepare and execute effective advertising campaigns based on market research.
Oversee and produce, from concept to completion, a broad array of digital and/or print promotional and communication materials for the organization.
Ensure that all materials present a clear, unified, and positive image for the company.
Promote and attend special events and functions.
Perform other related duties as assigned.