Ad Product Marketing Manager, Media & Entertainment

Roku•New York, NY

11d•$128,000 - $152,000•Hybrid

About The Position

Roku is seeking a high-performing, results-driven Ad Product Marketing Manager (PMM) to support and scale marketing products and programs with our Media & Entertainment (M&E) partners. This role will be essential in defining how M&E partner-driven solutions are positioned, packaged, and scaled to unlock new segments and accelerate revenue growth. Operating at the intersection of Product, Sales, and Business Development, this PMM will bring structure and clarity to fast-moving, high-impact business lines. You will translate partner capabilities into compelling value propositions, shape cross-functional go-to-market plans and drive internal readiness across Roku’s commercial teams. You will also inform product roadmaps, identify market needs, and ensure new features are prioritized and launched with precision. The ideal candidate is a strategic thinker, a strong storyteller, and a proactive operator who thrives in a fast-paced, high-growth environment. You’ll collaborate cross-functionally, build repeatable playbooks and shape the narratives that position Roku as the leading platform for M&E advertisers and publishers.

Requirements

5+ years of experience in product or partner marketing for Media and Entertainment publishers/advertisers
Experience in a start-up environment, or you can demonstrate an entrepreneurial approach in your roles and an understanding of working in a low-resource environment.
Ability to clearly communicate vision, roadmap, and results to senior leads inside Roku and at partner organizations
Ability to take on and complete multiple projects simultaneously across short- and long-term time horizons
Outstanding organizational, analytical, written, and presentation skills
Entrepreneurial self-starter who deals well with ambiguity
Proven track record of influencing without authority
Passion for measuring results and making tasks simpler for internal stakeholders
Located in New York, NY
BA/BS degree required

Responsibilities

Lead product marketing strategy for Roku’s M&E advertising solutions, translating product capabilities into clear value for advertisers and partners.
Define and own macro-level messaging, positioning, and narratives across Roku’s M&E ecosystem to drive understanding and differentiation.
Collaborate on go-to-market planning and execution for new products and capabilities, including launches, education, and on-going support.
Package Roku’s M&E ad products, insights, and innovations into compelling stories, sales enablement, and co-marketing assets.
Develop and maintain deep understanding of advertiser needs, use cases, and buying signals to inform positioning, messaging, and GTM strategy.
Use market insights, performance data, and partner feedback to inform product strategy, optimize GTM execution, and improve scale.